Performance Marketing Manager

LeadAdvisors; Makati; Remote; PHP 900,000 - 1,300,000; Full time

Job summary

LeadAdvisors is seeking a Performance Marketing Manager to own paid acquisition and conversion across Google Ads, Meta, LinkedIn, and landing-page funnels. You will manage budget, report on CPA/ROAS, and drive pipeline growth with data-driven optimization.

The role requires 3+ years of paid campaign experience, strong analytics, and the ability to work async with a remote-first PH-based team. A results-driven mindset and strong communication are essential.

Qualifications

• 3+ years running paid performance campaigns (in-house or agency).
• Hands-on expertise in Google Ads & Meta Ads Manager; LinkedIn a plus.
• Proven results with dashboards tying spend to CPA/ROAS and pipeline.

Responsibilities

• Own and run paid media across Google Ads, Meta, and LinkedIn for LeadAdvisors; build, launch, optimize, and scale campaigns.
• Manage monthly paid budget and report spend efficiency weekly—CPA, CPL, ROAS, CAC against target.
• Build and optimize landing pages and funnels for conversion; run A/B tests and document wins.
• Own attribution and reporting—connect spend to leads, qualified leads, and pipeline; monthly performance reporting.
• Improve contact rate and lead-to-conversion through audience, creative, and offer testing.
• Coordinate with content, SEO, and the database team to align paid with the broader funnel.

Skills

Paid performance

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

UTM discipline

Data analysis

English writing

Tools

GA4

Job description

Overview

LeadAdvisors is hiring a Performance Marketing Manager to own paid acquisition and conversion across the LeadAdvisors brand — Google Ads, Meta, LinkedIn, and landing-page funnels. You own the number: spend efficiency, cost per acquisition, and pipeline contribution. You'll run campaigns end-to-end, report on what's working with hard data, and improve contact rate and conversion month over month. This is a remote, PH-based role working async with a remote-first digital team, reporting directly to the Digital & Marketing Lead.

Responsibilities:

• Own and run paid media across Google Ads, Meta, and LinkedIn for the LeadAdvisors brand — build, launch, optimize, and scale campaigns.
• Manage the monthly paid budget and report spend efficiency weekly — CPA, CPL, ROAS, CAC against target.
• Build and optimize landing pages and funnels for conversion; run A/B tests and document what won.
• Own attribution and reporting — connect spend to leads, qualified leads, and pipeline; produce a monthly performance report against the targets in the Role & Department Directory.
• Improve contact rate and lead-to-conversion through audience, creative, and offer testing.
• Coordinate with content, SEO, and the database team to align paid with the broader funnel.
• Manage tracking hygiene — pixels, UTMs, conversion events, and GA4/HubSpot reporting accuracy.
• Test 1 new channel, audience, or creative angle per month and document the result.

Requirements:

• 3+ years running paid performance campaigns (in-house or agency) with direct budget ownership.
• Hands-on, current expertise in Google Ads and Meta Ads Manager; LinkedIn Campaign Manager a strong plus.
• Proven results you can show — bring a dashboard or report tying spend to CPA/ROAS and pipeline.
• Strong analytics fluency — GA4, conversion tracking, UTM discipline, and comfort in spreadsheets.
• Landing-page and funnel conversion experience (test design, not just launching ads).
• Strong written English; able to brief creative and report results to leadership clearly.
• Comfortable working async across PH / LATAM / US time zones.
• Reliable home setup — wired internet ≥ 25 Mbps, dual monitors preferred, quiet space for video calls.