Growth-Driven Digital Marketing Lead

PM Consulting

Calamba

In loco

PHP 600.000 - 1.200.000

Tempo pieno

6 giorni fa

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Descrizione del lavoro

PM Consulting is seeking a Digital Marketing Manager to lead integrated campaigns across social, search, email and website channels, driving brand visibility and customer engagement to support business growth.

You will analyze performance with Google Analytics, plan and optimize paid campaigns on Meta and Google, and collaborate with Brand, Sales and external agencies to deliver measurable ROI and growth opportunities.

Competenze

Bachelor's degree in Marketing, Communications, Business, or related field.
5+ years in Digital Marketing with campaign management.
Proven experience managing paid digital campaigns, social media, SEO/SEM, content, and analytics.
Strong understanding of digital customer journeys, lead generation, conversion, and performance marketing.
Hands‑on experience with tools such as Google Analytics, Google Ads, Meta Business Suite/Ads Manager, SEO tools, CRM or marketing automation platforms.

Mansioni

Develop and execute integrated digital marketing strategies and campaigns aligned with business and brand objectives.
Manage digital channels including social media, paid media, search, email marketing, websites, and other digital platforms.
Plan and optimize paid advertising campaigns across platforms such as Meta, Google, and other relevant channels.
Monitor campaign performance, traffic, leads, engagement, conversion, and ROI, providing actionable insights and recommendations.
Lead SEO/SEM initiatives to improve online visibility and organic traffic.
Manage content strategy and work closely with creative teams to develop relevant and engaging digital content.
Utilize Google Analytics, Google Ads, Meta Ads Manager, and other digital marketing tools to analyze and improve campaign performance.
Conduct market, customer, competitor, and digital trend analysis to identify growth opportunities.
Develop regular reports and presentations on digital marketing performance and campaign effectiveness.
Collaborate with Brand, Sales, Commercial, and other internal teams to ensure consistent messaging and execution across channels.
Manage external agencies, vendors, and digital partners when necessary.
Stay updated on emerging digital platforms, technologies, consumer behavior, and marketing trends.