Strategic Marketing Head (Casino)

TigerUX; Malay; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Government mandated benefits

HMO upon regularization

Paid leaves

13th-month pay

Staff housing

Staff meals

Shuttle services

Job summary

TigerUX in Boracay Island, Philippines, is seeking an experienced Marketing Manager to plan and execute integrated casino resort marketing strategies. The role focuses on driving ROI, revenue growth, and brand positioning.

You will lead promotions, loyalty campaigns, events, and digital channels, collaborate with department heads on budgets and media buying, and ensure compliance with gaming regulations.

Qualifications

• 5–10 years of casino marketing experience in the Philippines.
• At least 5 years of managerial experience.
• Strong leadership and team management skills.
• Excellent communication and negotiation skills.
• Experience in VIP marketing and customer relationship management.
• Strong strategic, analytical, and decision-making skills.
• Target-driven and able to work in a fast-paced environment.
• Willing to work fully onsite in Boracay Island.

Responsibilities

• Plan, develop, and execute integrated marketing and promotional strategies for the Casino Resort and Hotel.
• Ensure departmental goals and budget targets are achieved.
• Analyze, evaluate, and optimize promotional strategies to maximize ROI.
• Develop gaming promotions, events, tournaments, and loyalty campaigns.
• Drive revenue growth, increase sales, and strengthen customer retention programs.
• Create and communicate strong brand messaging to enhance brand awareness and perception.
• Lead creative and branding initiatives and PR campaigns aligned with the resort’s luxury positioning.
• Coordinate the distribution of marketing materials and campaign assets to internal teams.
• Work closely with department heads on budgets, contracts, creative direction, media buying, and campaign execution.
• Oversee digital marketing, social media, advertising, and external agency partnerships.
• Ensure all promotional activities comply with applicable gaming regulations.

Skills

Leadership

Team management

Communication

Negotiation

VIP marketing

CRM

Strategic thinking

Analytical skills

Decision-making

Target-driven

Job description

RESPONSIBILITIES:

• Plan, develop, and execute integrated marketing and promotional strategies for the Casino Resort and Hotel.
• Ensure departmental goals and budget targets are achieved.
• Analyze, evaluate, and optimize promotional strategies to maximize ROI.
• Develop gaming promotions, events, tournaments, and loyalty campaigns.
• Drive revenue growth, increase sales, and strengthen customer retention programs.
• Create and communicate strong brand messaging to enhance brand awareness and perception.
• Lead creative and branding initiatives and PR campaigns aligned with the resort’s luxury positioning.
• Coordinate the distribution of marketing materials and campaign assets to internal teams.
• Work closely with department heads on budgets, contracts, creative direction, media buying, and campaign execution.
• Oversee digital marketing, social media, advertising, and external agency partnerships.
• Ensure all promotional activities comply with applicable gaming regulations.

QUALIFICATIONS:

• 5–10 years of casino marketing experience in the Philippines
• At least 5 years of managerial experience
• Strong leadership and team management skills
• Excellent communication and negotiation skills
• Experience in VIP marketing and customer relationship management
• Strong strategic, analytical, and decision-making skills
• Target-driven and able to work in a fast-paced environment
• Willing to work fully onsite in Boracay Island

Benefits:

• Government mandated benefits
• HMO upon regularization
• Paid leaves
• 13th-month pay
• Staff housing
• Staff meals
• Shuttle services

Work Schedule: 5 days a week - 9 hrs a day
Work Location: On-site/Boracay Island