Strategic Marketing Analytics Analyst (Consumer Insights)

Alaska Milk Corporation; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Alaska Milk Corporation in Makati is seeking a Data Analyst for the Marketing team to turn complex data into actionable business insights and drive marketing effectiveness.

The role partners with Marketing, Insights, R&D, Finance, and Commercial teams to identify opportunities, influence decisions, and improve trackers and reporting. Strong Excel and visualization skills are essential.

Qualifications

• Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, Business, Psychology, or related field.
• Experience in marketing analytics, consumer insights, business intelligence, market research, or related functions.
• Strong analytical and problem-solving skills with the ability to synthesize large and complex datasets.

Responsibilities

• Lead marketing analytics strategy with roadmap.
• Translate insights across domains: performance, consumer behavior, brand health, product, and retail.
• Identify growth opportunities and deliver data-driven storytelling.
• Manage trackers and performance reporting.
• Collaborate with Marketing, Sales, R&D, Finance, and agencies to embed insights.

Skills

Analytical thinking

Commercially oriented

Curious and proactive

Influencing stakeholders

Communication skills

Education

Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, Business, Psychology, or related field

Tools

Power BI

Tableau

Excel

Job description

Alaska Milk Corporation in Makati is seeking a Data Analyst for the Marketing team to turn complex data into actionable business insights and drive marketing effectiveness.

The role partners with Marketing, Insights, R&D, Finance, and Commercial teams to identify opportunities, influence decisions, and improve trackers and reporting. Strong Excel and visualization skills are essential.