Data Analyst (Consumer Marketing Insights)

Alaska Milk Corporation; Makati; Vor Ort; PHP 600.000 - 900.000; Vollzeit

Zusammenfassung

Alaska Milk Corporation in Makati is seeking a Data Analyst for the Marketing team to turn complex data into actionable business insights and drive marketing effectiveness.

The role partners with Marketing, Insights, R&D, Finance, and Commercial teams to identify opportunities, influence decisions, and improve trackers and reporting. Strong Excel and visualization skills are essential.

Qualifikationen

• Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, Business, Psychology, or related field.
• Experience in marketing analytics, consumer insights, business intelligence, market research, or related functions.
• Strong analytical and problem-solving skills with the ability to synthesize large and complex datasets.

Aufgaben

• Lead marketing analytics strategy with roadmap.
• Translate insights across domains: performance, consumer behavior, brand health, product, and retail.
• Identify growth opportunities and deliver data-driven storytelling.
• Manage trackers and performance reporting.
• Collaborate with Marketing, Sales, R&D, Finance, and agencies to embed insights.

Kenntnisse

Analytical thinking

Commercially oriented

Curious and proactive

Influencing stakeholders

Communication skills

Ausbildung

Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, Business, Psychology, or related field

Tools

Power BI

Tableau

Excel

Jobbeschreibung

Shape the Future of Consumer-Centric Marketing Through Data

At Alaska Milk Corporation, we believe data-driven insights are at the heart of building meaningful consumer connections and driving sustainable business growth. We are looking for a highly analytical and commercially minded Data Analyst to join our Marketing team and transform complex data into actionable business insights.

This role is ideal for a professional who thrives at the intersection of analytics, consumer understanding, and business strategy. You will serve as a key partner to Marketing, Insights, R&D, Finance, and Commercial teams in identifying opportunities, influencing decisions, and enhancing marketing effectiveness.

What You'll Do

Lead Marketing Analytics Strategy

• Develop and execute a comprehensive marketing analytics roadmap aligned with business and brand objectives.

• Drive data-informed decision-making across key marketing initiatives.

Translate Data into Actionable Insights

• Analyze and integrate insights across multiple marketing data domains, including:

  • Business performance and market share

  • Consumer behavior and attitudes

  • Brand health and equity metrics

  • Product innovation and performance

  • Retail and competitive intelligence

Identify Growth Opportunities

• Generate insights and recommendations that uncover business, brand, and category growth opportunities.

• Deliver compelling storytelling that translates analytical findings into strategic actions.

Manage Tracker and Performance Reporting

• Oversee the end-to-end management of business, consumer, and retail trackers.

• Ensure data integrity, timely reporting, and meaningful interpretation of results.

Drive Cross-Functional Collaboration

• Partner with Marketing, Sales, R&D, Finance, and external research agencies to embed insights into planning and execution.

• Influence strategic decisions through evidence-based recommendations.

Vendor and Research Management

• Manage external research and analytics partners.

• Continuously improve analytics tools, methodologies, and reporting frameworks.

What We're Looking For

Qualifications

• Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, Business, Psychology, or a related field.

• Proven experience in marketing analytics, consumer insights, business intelligence, market research, or related functions.

• Strong analytical and problem-solving skills with the ability to synthesize large and complex datasets.

Preferred Experience

• Experience handling consumer, market, brand, and retail data.

• Strong understanding of brand health tracking, consumer segmentation, and marketing effectiveness measurement.

• Experience working with syndicated data, market research agencies, and analytics platforms.

• Advanced proficiency in Excel and data visualization tools such as Power BI, Tableau, or similar platforms.

Success Profile

We are looking for someone who is:

• Highly analytical yet commercially oriented

• Curious, proactive, and insight-driven

• Comfortable influencing stakeholders across functions

• An excellent communicator who can simplify complex data into clear business recommendations

• Capable of balancing strategic thinking with hands-on execution

Why Join Alaska Milk Corporation?

• Be part of one of the Philippines' most trusted and loved consumer brands.

• Work in a collaborative environment that values innovation, insight, and continuous improvement.

• Gain exposure to strategic business decisions and high-impact marketing initiatives.

• Join a company committed to developing talent and driving meaningful growth.