Strategic Marketing Analytics Lead — Power BI & ROI Insights

iSupport Worldwide; Metro Manila; On-site; PHP 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Free lunch and snacks

Onsite gym and fitness programs

Upskilling academy

Modern office facilities

Weekly engagement activities

Job summary

iSupport Worldwide is seeking a highly experienced Principal Marketing Analyst to lead executive-level marketing analytics initiatives in Manila. You will design measurement methodologies, develop marketing data models, and deliver data-driven insights to influence strategic decisions.

The role focuses on marketing analytics, Power BI dashboards, attribution measurement, and advanced analytics, partnering with senior stakeholders across the organization.

Qualifications

• 7+ years of analytics, BI, or data analytics experience.
• 3+ years in marketing analytics supporting attribution and campaign measurement.
• Proficiency in SQL for complex querying and data modelling.
• Experience designing Power BI solutions with semantic models and enterprise reporting.

Responsibilities

• Lead executive-level marketing analytics initiatives and establish measurement methodologies.
• Design, develop, and govern marketing data models, semantic layers, KPI frameworks, and channel mappings.
• Build and maintain Power BI dashboards focused on lead gen, conversion, retention, and ROI.
• Perform advanced analytics including audience segmentation, clustering, propensity modelling, and forecasting.
• Present findings to executives and defend methodologies and conclusions.
• Partner with marketing leaders on lifecycle marketing and funnel optimization.

Skills

Stakeholder management

Analytical thinking

Problem solving

Business partnering

Communication

Independent working

Education

Bachelor's degree in Analytics/Data Science/Statistics/Mathematics/BI/CS

Tools

Power BI

SQL

DAX

Python/R

PySpark

Databricks/Spark

GA4/HubSpot

Hightouch

Job description

iSupport Worldwide is seeking a highly experienced Principal Marketing Analyst to lead executive-level marketing analytics initiatives in Manila. You will design measurement methodologies, develop marketing data models, and deliver data-driven insights to influence strategic decisions.

The role focuses on marketing analytics, Power BI dashboards, attribution measurement, and advanced analytics, partnering with senior stakeholders across the organization.