Data Analyst: Marketing Insights & Power BI Dashboards

AAPMI Acquire Asia Pacific Manila, Inc.; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Acquire Intelligence is seeking a data analytics professional to turn marketing, sales and CRM data into actionable insights. You will build Power BI dashboards connecting ad spend to lead quality, applications and settlements from our Eastwood, Quezon City office.

The role emphasizes data integration, quality, performance analysis and automated reporting to guide business decisions. A maths or data-science background and strong BI/SQL skills are essential.

Qualifications

• Degree in mathematics, statistics, data science, computer science or a related field.
• Strong proficiency in Power BI, including DAX, Power Query, data modelling and dashboard development.
• Strong SQL and spreadsheet skills; Python or R and experience automating data preparation are desirable.
• Exceptional mathematical and statistical reasoning, understanding of marketing funnels, conversion analysis and attribution.
• Ability to explain complex findings in plain English and demonstrate business impact.

Responsibilities

• Data Integration and Dashboards: Combine data from Meta, Google Ads, Zoho CRM and other approved sources into consistent reporting datasets; Build and maintain Power BI dashboards covering spend, enquiries, conversion, funded amounts and commission.
• Data Quality and Performance Analysis: Validate data quality, reconcile discrepancies and maintain clear definitions for metrics and funnel stages; Analyse performance by channel, source, campaign and lead cohort to identify opportunities and risks.
• Insights and Reporting Automation: Evaluate campaign tests, explain attribution limitations and distinguish meaningful changes from normal variation; Present clear findings and recommended actions, and automate recurring reporting where practical.

Skills

Power BI

SQL

Python

R

Data Modelling

DAX

Education

Bachelor's or higher in Mathematics/Statistics/Data Science/CS

Tools

Power BI

SQL

Job description

Acquire Intelligence is seeking a data analytics professional to turn marketing, sales and CRM data into actionable insights. You will build Power BI dashboards connecting ad spend to lead quality, applications and settlements from our Eastwood, Quezon City office.

The role emphasizes data integration, quality, performance analysis and automated reporting to guide business decisions. A maths or data-science background and strong BI/SQL skills are essential.