Sr. Manager, Brand Marketing

Bloomberry Resorts and Hotels Inc.; Parañaque; Vor Ort; PHP 2.400.000 - 4.200.000; Vollzeit

Zusammenfassung

Bloomberry Resorts and Hotels Inc. seeks a senior Brand Marketing leader to own demand generation and brand strategy for Solaire Entertainment City.

You will drive cross-functional campaigns across gaming, hospitality and entertainment, translating insights into compelling offers, and managing integrated resort-wide experiences. The role requires a strong background in luxury brand management, market sizing, data-driven decision-making, and event execution, with a proven ability to lead creative

Qualifikationen

• Bachelor's degree in Marketing, Business, or related field.
• 10+ years in brand development and marketing strategy with senior leadership.
• Experience in integrated resort, hospitality, luxury, or entertainment preferred.
• Ability to translate analytics into creative brand experiences.
• Proven cross-functional collaboration with multiple departments.
• Strong understanding of luxury brand drivers and market trends.
• Hands-on in agile, cross-functional squads and media/agency partnerships.
• Proactive, results-oriented, and capable of driving innovation.
• Excellent team management and mentorship abilities.

Aufgaben

• Lead end-to-end demand generation and brand management for the property.
• Translate customer insights and market trends into offers and experiences.
• Partner with Gaming, Hotel Ops, F&B, Entertainment, PR, Creative, Media, and CRM.
• Oversee multi-pillar campaigns, launches, and brand activations on time and budget.
• Track performance, optimize ROI, and manage the brand marketing budget.

Kenntnisse

Brand development

Marketing strategy

Senior leadership

Analytics collaboration

Luxury brand management

Cross-functional leadership

Budget management

Team mentoring

Creative to data translation

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Jobbeschreibung

POSITION SUMMARY

This role owns demand generation for Solaire Entertainment City. It leads end-to-end campaign development and brand management across the property, translating customer insights and market trends into products, offers, and integrated resort-wide experiences. It acts as the bridge between data and creative - turning analytics into offers, building campaign strategies that reach the right audience, and executing the creative and media that bring them to life.

Scope spans every gaming and non-gaming pillar: Slots, Table Games, Hotel, F&B, Retail, and Entertainment, with local and regional reach as the business requires. The role partners directly with Gaming, Hotel Operations, F&B, Entertainment, PR, Creative, Media, and CRM to launch integrated, multi-touchpoint campaigns and thematic brand activations on time, on budget, and against pre-agreed KPIs.

The ideal candidate will have a strong background in brand development, customer segmentation, market sizing, data-driven decision-making, event management, and cross-functional collaboration. They should possess an exceptional creative instinct and the ability to evaluate and implement ideas that align with our brand identity. A strong command of the latest industry trends and best practices is crucial to this role.

DUTIES AND RESPONSIBILITIES

Product Creation & Demand Generation

• Develop compelling offers, promotional products, services, and experiential packages anchored in deep customer insights and affluent market trends.

• Unify gaming and non-gaming offerings into cohesive, multi-pillar resort campaigns that elevate total brand equity and customer lifetime value.

Campaign Strategy & Go-To-Market Execution

• Define target market segments, optimal channel mix, campaign calendars, and measurable KPIs to turn strategic offers into quantifiable demand.

• Direct end-to-end messaging development, creative asset creation, and content activation.

• Oversee advertising deployment and media placement across all relevant physical and digital touchpoints within set timelines and approved budgets.

Campaign Management & Resort-Wide Launches

• Lead end-to-end marketing strategies, go-to-market execution, and branded partnerships for new slots/table games campaigns, resort-wide thematic launches, and high-profile events.

• Coordinate cross-functional squads spanning Analytics, Creative, Media, Digital, and Operations to execute seamless local and regional activations.

Measurement, Performance & Optimization

• Track campaign performance, attribute spend, and run a structured test-and-learn loop to continually optimize conversions, foot traffic, and return on investment (ROI).

• Manage the brand resort marketing budget, ensuring strict expenditure alignment with enterprise revenue targets.

Stakeholder Management & Team Leadership

• Partner directly with business unit leads across Gaming, Hotel, F&B, Retail, and Entertainment to drive cross-functional synergy and consistent brand expression.

• Mentor, motivate, and direct the Brand Marketing Manager and Supervisor, fostering operational rigor and creative excellence.

Requirements

QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field.

• Minimum of 10 years in brand development and marketing strategy, with at least 5 years in a senior leadership capacity.

• Demonstrated track record in the integrated resort, hospitality, luxury, or entertainment industries preferred.

• Proven ability to "speak data" with analytics/CRM teams while "speaking soul" with creative teams.

• Deep fluency in luxury brand management and the psychological drivers of the affluent market segment.

• Strong understanding of current trends, tools, and best practices in brand development, marketing, and customer acquisition.

• Hands-on experience leading agile, cross-functional squads and managing media and creative agency partnerships.

• A proactive, results-oriented approach with the ability to navigate complex challenges and drive innovation.

• Excellent team management skills with the ability to motivate, inspire, and develop team members.