Brand Marketing Lead: Luxury Resort Campaigns

Solaire Resort; Parañaque; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Solaire Entertainment City seeks a senior marketing leader to own demand generation across gaming and non-gaming pillars, translating insights into offers and experiences. You will bridge data and creative, shaping campaigns across Slots, Table Games, Hotel, F&B, Retail and Entertainment with strong collaboration across departments.

The role requires a bold, data-driven marketer with luxury brand experience, global trends awareness, and proven leadership in cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 7+ years of brand development and marketing strategy experience, including 5+ years in a managerial role.
• Experience in integrated resort, hospitality, luxury, or entertainment preferred.
• Ability to work with analytics and CRM teams and partner with creative teams.

Responsibilities

• Develop compelling offers, promotional products, services and experiential packages based on customer insights and market trends.
• Integrate gaming and non-gaming offerings into cohesive multi-pillar campaigns to strengthen brand equity.
• Define target segments, channel mix, calendars, and KPIs to drive demand.
• Direct end-to-end message development, asset creation and content activation.
• Oversee advertising deployment and media placement across touchpoints within budget and timelines.
• Lead cross-functional campaigns and resort-wide launches with regional reach.

Skills

Brand development

Marketing strategy

Analytics & CRM

Cross-functional leadership

Education

Bachelor’s degree in Marketing

Tools

CRM systems

Job description

Solaire Entertainment City seeks a senior marketing leader to own demand generation across gaming and non-gaming pillars, translating insights into offers and experiences. You will bridge data and creative, shaping campaigns across Slots, Table Games, Hotel, F&B, Retail and Entertainment with strong collaboration across departments.

The role requires a bold, data-driven marketer with luxury brand experience, global trends awareness, and proven leadership in cross-functional teams.