Marketing Manager at SSI Group (Luxury Brands)

Specialty Lifestyle Concepts, Inc.; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Specialty Lifestyle Concepts, Inc. in Makati, Philippines, is seeking a Marketing Manager to lead the brands' strategic marketing direction, spearhead end-to-end events, and drive CRM/clienteling initiatives to elevate the luxury retail experience.

You will collaborate with cross-functional teams, manage budgets, build external partnerships, and ensure on-time execution of campaigns and activations, while maintaining brand standards and profitability.

Qualifications

• Bachelor's degree in related field.
• Minimum 3 years of management experience in marketing with events, CRM and clienteling.

Responsibilities

• Lead marketing and events programs aligned with brand strategies.
• Collaborate with PR, Store Ops, Merchandising and VM to optimize campaigns.
• Manage budgets and document campaign expenses.
• Establish external partnerships to expand reach and sales.
• Present event pipelines to management and ensure on-time execution.
• Coordinate end-to-end event logistics including contracts, venues, catering.
• Oversee CRM efforts to enhance client experience.
• Develop customer insights and market analyses for CRM strategies.
• Organize VIP experiences and special client occasions.
• Ensure visual merchandising aligns with global guidelines.

Education

Bachelor's degree

Tools

CRM software

Job description

JOB SUMMARY

The Marketing Manager spearheads the development and implementation of the strategic marketing direction of the brands. Collaborates with cross-functional teams to create effective and efficient marketing initiatives to boost brands’ profitability. In charge of end-to-end management of events and other activations.

YOU WILL

Marketing and Events

• Leads the conceptualization and execution of marketing programs, aligning with global market strategies of the brands to achieve business and brand objectives.

• Partners with the regional Marketing team and internal teams, such as PR & Communications, Store Operations, Merchandising, and Visual Merchandising, to ensure the optimization of each marketing campaign.

• Communicates with the internal and external teams about the outline of key activities and campaigns for the year, including the budget and action plans.

• Manages the budget for all marketing activations and ensures detailed documentation of all campaign expenses.

• Establishes partnerships with external parties to increase marketing reach and create other sales opportunities.

• Presents the project pipeline of events to the management and brand principals and ensures on-time execution of plans.

• In charge of overall coordination of the events, including the supplier contracts, venue, manpower, guest list, catering, and other event requirements.

• Closely monitors the event production from ingress to egress to ensure it adheres to the plans and target timeline.

CRM and Clienteling

• Oversees the execution of CRM efforts of the store team to maintain high-level retail experience to the clients.

• Develops quality customer insights and thorough market analysis to create effective CRM strategies.

• Collaborates with the Sales Associates and Store Managers in the implementation of clienteling initiatives, such as:

  • Sending greetings and/or gifts for client birthdays, anniversaries, special milestones and celebrations, etc.

  • Organization of VIP client experiences such as dinners and in-store hosting.

Visual Merchandising

• In charge of communication and implementation of windows visual merchandising of the brands and ensures the alignment with the global guidelines.

• Communicates with the artists for the window designs and rendition based on the theme and coordinate with the headquarters for the approval of the designs, schedule, budget, and planning.

• Supervises the production, checks the quality, and ensures the timely completion of the project.

TO BE SUCCESSFUL IN THE ROLE

Education

Bachelor’s Degree in any related field

Work Experience

• At least three (3) years of management experience in marketing, with a strong background in events, CRM, and clienteling.

• Luxury retail experience is an advantage.

Competency / Training / Skills Required

• Strong project management and organizational skills, with the ability to manage multiple brands and projects at once

• Excellent written and verbal communication skills

• Strong relationship-building skills with clients, store teams, suppliers, and other stakeholders

• Solid understanding of brand image, presentation, and standards

• Exceptional attention to detail and accuracy

• Passion for luxury retail, brand development, and delivering exceptional client experiences.