Senior Brand Marketing Leader — Integrated Resort

Bloomberry Resorts and Hotels Inc.; Parañaque; On-site; PHP 2,400,000 - 4,200,000; Full time

Job summary

Bloomberry Resorts and Hotels Inc. seeks a senior Brand Marketing leader to own demand generation and brand strategy for Solaire Entertainment City.

You will drive cross-functional campaigns across gaming, hospitality and entertainment, translating insights into compelling offers, and managing integrated resort-wide experiences. The role requires a strong background in luxury brand management, market sizing, data-driven decision-making, and event execution, with a proven ability to lead creative

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 10+ years in brand development and marketing strategy with senior leadership.
• Experience in integrated resort, hospitality, luxury, or entertainment preferred.
• Ability to translate analytics into creative brand experiences.
• Proven cross-functional collaboration with multiple departments.
• Strong understanding of luxury brand drivers and market trends.
• Hands-on in agile, cross-functional squads and media/agency partnerships.
• Proactive, results-oriented, and capable of driving innovation.
• Excellent team management and mentorship abilities.

Responsibilities

• Lead end-to-end demand generation and brand management for the property.
• Translate customer insights and market trends into offers and experiences.
• Partner with Gaming, Hotel Ops, F&B, Entertainment, PR, Creative, Media, and CRM.
• Oversee multi-pillar campaigns, launches, and brand activations on time and budget.
• Track performance, optimize ROI, and manage the brand marketing budget.

Skills

Brand development

Marketing strategy

Senior leadership

Analytics collaboration

Luxury brand management

Cross-functional leadership

Budget management

Team mentoring

Creative to data translation

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Bloomberry Resorts and Hotels Inc. seeks a senior Brand Marketing leader to own demand generation and brand strategy for Solaire Entertainment City.

You will drive cross-functional campaigns across gaming, hospitality and entertainment, translating insights into compelling offers, and managing integrated resort-wide experiences. The role requires a strong background in luxury brand management, market sizing, data-driven decision-making, and event execution, with a proven ability to lead creative