MARKETING AND CREATIVE MANAGER

Sands of Triboa Resorts and Spa Inc.; Bataan; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Sands of Triboa Resorts and Spa Inc. in the Philippines seeks a seasoned Marketing Manager to lead strategy development and execution across digital channels, partnerships, and promotional campaigns, driving bookings and revenue for the resort and its facilities.

You will oversee social media, content creation, campaigns, events, and collaborations with travel partners, schools, and corporate clients. The ideal candidate has at least five years in hospitality marketing and strong communication

Qualifications

• Bachelor's degree in Marketing or related field.
• At least five years of relevant experience in hospitality marketing.
• Strong knowledge of branding, social media, and digital advertising.
• Excellent communication and project management skills.

Responsibilities

• Develop and implement marketing strategies, advertising plans, and promotional campaigns.
• Manage the resort's social media, website, and digital advertising.
• Create and oversee promotional content, graphics, videos, and marketing collaterals.
• Develop promotional packages, seasonal offers, and special campaigns.
• Promote accommodations, restaurants, facilities, and activities.
• Generate business opportunities and increase bookings and sales.
• Establish partnerships with travel agencies, corporate clients, schools, and tour operators.
• Coordinate with Sales, Reservations, and other departments for campaigns.
• Organize promotional events, photoshoots, and content creation activities.
• Monitor competitors, market trends, and customer preferences.
• Prepare marketing performance reports and evaluate activities.

Skills

Marketing strategy

Brand management

Social media management

Digital advertising

Content creation

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Graphic design tools

Video editing software

Job description

About the role

Responsible for planning, developing, and implementing marketing and creative strategies to promote the resort, strengthen brand awareness, attract guests, generate bookings, and maximize overall revenue. departments.

Key responsibilities

• Develop and implement effective marketing strategies, advertising plans, and promotional campaigns.




• Manage the resort's social media platforms, website, and digital advertising.




• Create and oversee creative content, promotional materials, graphics, videos, and marketing collaterals.




• Develop attractive promotional packages, seasonal offers, and special campaigns.




• Promote resort accommodations, restaurants, facilities, amenities, events, and activities.




• Generate business opportunities and implement strategies to increase bookings and sales.




• Establish and maintain partnerships with travel agencies, corporate clients, schools, tour operators, and other business partners.




• Coordinate with Sales, Reservations, and other departments to ensure effective marketing implementation.




• Organize promotional events, photoshoots, content creation activities, and marketing campaigns.




• Monitor competitors, market trends, customer preferences, and industry developments.




• Monitor and manage online reviews, inquiries, and customer engagement to maintain a positive resort image.




• Prepare marketing performance reports and evaluate the effectiveness of promotional activities.




• Manage the marketing budget and ensure cost-effective utilization of advertising resources.




• Develop strategies to strengthen customer loyalty, guest retention, and repeat bookings.




• Ensure consistency of the resort's branding, visual identity, and marketing communications across all platforms.




• Perform other related duties and responsibilities as may be assigned by management.

What we're looking for

• A. Education:

  
  
  
  
  • Bachelor's degree in Marketing, Business Administration, Business Management, or any related field.
  
  



• B. Working Experience:

  
  
  
  
  • At least five (5) years of relevant work experience in marketing, preferably in the hotel, resort, tourism, or hospitality industry.
  
  



• C. Skills and Abilities:

  
  
  
  
  • Strong knowledge of marketing strategies, branding, social media management, and digital advertising.
  
  
  • Proficient in creative content development, graphic design, photography, and video production.
  
  
  • Excellent communication, negotiation, presentation, and interpersonal skills.
  
  
  • Creative, innovative, organized, and results-oriented.
  
  
  • Strong analytical, planning, and project management skills.
  
  
  • Ability to work independently and coordinate effectively with different departments.
  
  
  • Ability to manage multiple projects and meet deadlines.
  
  
  • Willingness to work on weekends and holidays when necessary.
  
  

D. Performance Expectations

• Increase in room bookings and resort occupancy.


• Growth in overall resort sales and revenue.


• Improved social media engagement and brand awareness.


• Increased generation of corporate accounts and business partnerships.


• Successful execution of marketing and promotional campaigns.


• Consistent and effective implementation of the resort's branding and creative direction.


• Achievement of assigned marketing objectives and targets.