Sr. Direct Marketing Manager

Optum Philippines; Makati; Presencial; PHP 1 200 000 - 1 800 000; Tempo integral

Resumo da oferta

Optum Philippines seeks a senior professional to lead content strategy for direct marketing channels including email, SMS and direct mail. You will establish governance, drive personalization, and partner with Compliance and Legal to ensure HIPAA and TCPA alignment.

You will own the testing/optimization program, analyze performance trends, and collaborate with Marketing, Analytics, Product, Customer Experience, and Technology teams to shape audience strategies and lifecycle campaigns.

Qualificações

• 5+ years in direct marketing content operations within a regulated environment.
• Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
• Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
• Clear communicator and collaborative partner with creative, analytics, and product teams.
• Bachelor’s degree in marketing, communications, or related field.
• Amenable to working night shift (8PM - 5AM Manila time).

Responsabilidades

• Lead the content strategy for 1:1 direct marketing channels (email, SMS, direct mail).
• Establish governance and standards for content components, taxonomy, accessibility, and approvals.
• Develop campaign and journey strategies with audience segmentation and personalization.
• Drive adoption of AI-enabled marketing capabilities while ensuring compliance and brand integrity.
• Own testing and optimization strategy across direct marketing channels with measurable success metrics.
• Analyze channel performance and customer engagement trends to improve campaign effectiveness.
• Serve as liaison with Compliance, Legal, Privacy, and Risk to align strategies with HIPAA, TCPA, ADA.
• Influence the direct marketing roadmap and cross-functional stakeholder collaboration across teams.

Conhecimentos

Direct marketing content operations

Journey tools proficiency

Content management / tagging

QA and analytics dashboards

AI-assisted drafting

Organization and project management

Cross-functional collaboration

Clear communication

Formação académica

Bachelor’s degree in marketing or communications

Ferramentas

Journey tools

Content management/tagging

QA processes

Analytics dashboards

Descrição da oferta de emprego

• Lead the content strategy for 1:1 direct marketing channels (email, SMS, direct mail), defining channel objectives, content frameworks, audience engagement approaches, and personalization strategies aligned to business goals.
• Establish governance and standards for content components, modular content architecture, taxonomy, accessibility, version control, and approval processes to ensure scalability and consistency across campaigns.
• Develop campaign and journey strategies by defining audience segmentation approaches, personalization frameworks, testing roadmaps, and channel optimization opportunities in partnership with campaign execution teams.
• Drive the strategic adoption of AI-enabled marketing capabilities, identifying opportunities to improve content effectiveness, personalization, productivity, and customer experience while ensuring compliance and brand integrity.
• Own the testing and optimization strategy across direct marketing channels, prioritizing experimentation, defining success metrics, interpreting results, and translating insights into actionable recommendations and best practices.
• Analyze channel performance and customer engagement trends, providing strategic insights and recommendations to improve acquisition, retention, conversion, and overall campaign effectiveness.
• Serve as the strategic liaison with Compliance, Legal, Privacy, and Risk partners, ensuring marketing strategies align with HIPAA, TCPA, ADA, and internal governance requirements while enabling business growth and innovation.
• Influence the direct marketing roadmap, identifying opportunities to enhance customer lifecycle communications, retention programs, personalization capabilities, and channel effectiveness through data-driven decision making.
• Partner with cross-functional stakeholders across Marketing, Analytics, Product, Customer Experience, and Technology teams to shape audience strategies, customer journeys, and long-term engagement initiatives.

Qualifications

• 5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.
• Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
• Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
• Clear communicator and collaborative partner with creative, analytics, and product teams.
• Bachelor’s degree in marketing, communications, or related field.
• Amenable to working night shift (8PM - 5AM Manila time)