Direct Marketing - Sr Manager

Optum, a UnitedHealth Group Company; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Optum, a UnitedHealth Group Company, is seeking an experienced Marketing Content Operations professional in Manila to drive 1:1 digital campaigns and direct mail programs. You will manage content modules, QA checks, and audience personalization while coordinating with creative, analytics, and product teams.

You will guide AI-assisted drafting, run A/B tests, and maintain playbooks, ensuring HIPAA and TCPA compliance. Night shift alignment will be required in Manila.

Qualifications

• 5+ years in direct marketing content operations within a regulated environment; healthcare experience a plus.
• Proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
• Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
• Clear communicator and collaborative partner with creative, analytics, and product teams.

Responsibilities

• Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; coordinate with creative on copy, assets, and templates.
• Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals.
• Set up and QA campaigns and journeys (audience selection, personalization rules, links/UTMs, deliverability checks); monitor in-flight performance with campaign team.
• Support AI-enabled workflows (drafts, variation generation, content summaries) with human review for brand, accuracy, and compliance.
• Run A/B tests and document learnings; update playbooks and libraries based on performance insights.
• Track and report channel KPIs (open/click rates, CTR-to-conversion, delivered/blocked, bounce/complaint, opt-in/opt-out trends); surface remediation suggestions.
• Partner with Compliance/Legal to ensure content adheres to HIPAA, TCPA, ADA and internal standards; maintain audit records.

Skills

Direct marketing content operations

Analytics dashboards

QA and tagging

AI-assisted drafting

Project management

Communication & collaboration

Education

Bachelor's degree in marketing, communications, or related field

Tools

Content management systems

Job description

Primary Responsibilities

• Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; partner closely with the creative team on copy, assets, and templates.
• Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals.
• Set up and QA campaigns and journeys (audience selection, personalization rules, links/UTMs, deliverability checks); monitor in-flight performance with campaign team.
• Support AI-enabled workflows (drafts, variation generation, content summaries) with human review for brand, accuracy, and compliance.
• Run A/B tests and document learnings; update playbooks and libraries based on performance insights.
• Track and report channel KPIs (open/click rates, CTR-to-conversion, delivered/blocked, bounce/complaint, opt-in/opt-out trends); surface remediation suggestions.
• Partner with Compliance/Legal to ensure content adheres to HIPAA, TCPA, ADA and internal standards; maintain audit records.

Qualifications

• 5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.
• Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
• Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
• Clear communicator and collaborative partner with creative, analytics, and product teams.
• Bachelor's degree in marketing, communications, or related field.
• Amenable to working night shift (8PM - 5AM Manila time)