Direct Marketing

PM Consulting; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

PM Consulting in the Philippines is seeking an experienced content operations professional to execute 1:1 marketing content via email, SMS, and direct mail. You will collaborate with creative, campaign, and compliance teams to ensure accurate, compliant communications that perform well.

The role requires 3–5+ years in direct marketing content operations, with experience in journey orchestration tools, CMS, tagging, QA, and analytics dashboards. A Bachelor's degree in Marketing is preferred.

Qualifications

• 3–5+ years of experience in direct marketing content operations, preferably in regulated industries.
• Experience with journey orchestration tools, CMS, tagging, QA processes and analytics dashboards.
• Comfortable using AI tools for content drafting with strong governance and accuracy.

Responsibilities

• Execute 1:1 direct marketing content across email, SMS, and direct mail.
• Build and maintain content modules, ensuring version control and approvals.
• Set up, QA, and launch campaigns including segmentation and personalization rules
• Monitor campaign performance and identify optimization opportunities.
• Support AI-enabled content workflows with human review for brand alignment.
• Conduct A/B testing and update playbooks based on results.
• Track KPIs such as open rates, CTR, conversions, deliverability, and opt-in trends.
• Collaborate with Compliance and Legal to meet HIPAA, TCPA, ADA standards.

Skills

Direct marketing

Content governance

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

Journey orchestration tools

Content management systems

Tagging frameworks

Analytics dashboards

AI content tools

Job description

Execute and optimize 1:1 direct marketing content across email, SMS, and direct mail channels. This role partners closely with creative, campaign, and compliance teams to deliver accurate, compliant, and high-performing customer communications.

Key Responsibilities

• Execute 1:1 direct marketing content (email, SMS, direct mail) aligned with channel plans and content calendars; collaborate with the creative team on copy, assets, and templates
• Build and maintain content components (modules, snippets, dynamic blocks), ensuring proper version control, tagging, accessibility compliance, and approvals
• Set up, QA, and launch campaigns and journeys, including audience segmentation, personalization rules, link/UTM validation, and deliverability checks
• Monitor in-flight campaign performance in partnership with the campaign team and flag issues or optimization opportunities
• Support AI-enabled content workflows (draft generation, content variations, summaries) with human review for brand alignment, accuracy, and compliance
• Conduct A/B testing and document insights; update content playbooks and libraries based on performance learnings
• Track and report key channel KPIs, including open rates, click-through rates, conversion metrics, deliverability (bounces/blocks), complaints, and opt-in/opt-out trends; recommend remediation actions
• Partner with Compliance and Legal to ensure all content adheres to HIPAA, TCPA, ADA, and internal governance standards; maintain audit-ready documentation

Qualifications

• 3-5+ years of experience in direct marketing content operations (email, SMS, direct mail), preferably within a regulated industry (healthcare experience is an advantage)
• Hands-on experience with journey orchestration tools, content management systems, tagging frameworks, QA processes, and analytics dashboards
• Comfortable using AI tools for content drafting and optimization, with strong attention to detail and governance standards
• Strong organizational and project management skills; able to manage multiple campaigns and deadlines simultaneously
• Excellent communication and collaboration skills, working effectively with creative, analytics, product, and compliance teams
• Bachelor's degree in Marketing, Communications, or a related field