AI-Driven Direct Marketing Content Strategist (Night Shift)

Optum Philippines; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Optum Philippines seeks a senior professional to lead content strategy for direct marketing channels including email, SMS and direct mail. You will establish governance, drive personalization, and partner with Compliance and Legal to ensure HIPAA and TCPA alignment.

You will own the testing/optimization program, analyze performance trends, and collaborate with Marketing, Analytics, Product, Customer Experience, and Technology teams to shape audience strategies and lifecycle campaigns.

Qualifications

• 5+ years in direct marketing content operations within a regulated environment.
• Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
• Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
• Clear communicator and collaborative partner with creative, analytics, and product teams.
• Bachelor’s degree in marketing, communications, or related field.
• Amenable to working night shift (8PM - 5AM Manila time).

Responsibilities

• Lead the content strategy for 1:1 direct marketing channels (email, SMS, direct mail).
• Establish governance and standards for content components, taxonomy, accessibility, and approvals.
• Develop campaign and journey strategies with audience segmentation and personalization.
• Drive adoption of AI-enabled marketing capabilities while ensuring compliance and brand integrity.
• Own testing and optimization strategy across direct marketing channels with measurable success metrics.
• Analyze channel performance and customer engagement trends to improve campaign effectiveness.
• Serve as liaison with Compliance, Legal, Privacy, and Risk to align strategies with HIPAA, TCPA, ADA.
• Influence the direct marketing roadmap and cross-functional stakeholder collaboration across teams.

Skills

Direct marketing content operations

Journey tools proficiency

Content management / tagging

QA and analytics dashboards

AI-assisted drafting

Organization and project management

Cross-functional collaboration

Clear communication

Education

Bachelor’s degree in marketing or communications

Tools

Journey tools

Content management/tagging

QA processes

Analytics dashboards

Job description

Optum Philippines seeks a senior professional to lead content strategy for direct marketing channels including email, SMS and direct mail. You will establish governance, drive personalization, and partner with Compliance and Legal to ensure HIPAA and TCPA alignment.

You will own the testing/optimization program, analyze performance trends, and collaborate with Marketing, Analytics, Product, Customer Experience, and Technology teams to shape audience strategies and lifecycle campaigns.