Growth and Retention Marketing Manager

Optum Philippines; Makati; Hybrid; PHP 600,000 - 1,200,000; Full time

Job summary

Optum Philippines seeks a seasoned marketing professional to lead audience growth and lifecycle campaigns from planning to optimization. You will translate priorities into actionable plans, coordinate multi-channel initiatives, and drive measurable outcomes in a fast-paced setting.

Collaborating with product, analytics, content, and operations, you will optimize journeys across member, patient, and provider audiences, delivering leadership-ready updates and clear performance insights.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing.
• Experience executing integrated marketing campaigns and lifecycle programs across multiple channels.
• Experience with audience segmentation, targeting, and customer journeys.
• Strong project management skills in a fast-paced matrixed environment.
• Ability to translate campaign performance into actionable insights and decisions.
• Collaboration across product, analytics, content, operations, and legal teams.

Responsibilities

• Manage audience growth and retention marketing initiatives from planning through execution and updates.
• Translate briefs and priorities into actionable marketing plans with measurable goals.
• Develop and execute multi-channel campaigns supporting acquisition, activation, and retention.
• Coordinate execution across digital, email, CRM, paid media, and lifecycle channels.
• Partner with cross-functional teams to manage dependencies and milestones.
• Support segmentation, targeting, personalization, testing, and optimization.
• Monitor performance and prepare leadership-ready reporting and insights.
• Identify friction and optimization opportunities along member and provider journeys.
• Maintain project plans, trackers, budgets, and executive summaries for transparency.

Skills

Audience growth

Lifecycle marketing

CRM & automation

Cross-functional collaboration

Multi-channel campaigns

Campaign measurement

Data-driven insights

Communication skills

Project management

Education

Bachelor’s degree in marketing

Tools

Adobe Creative Suite

CRM platforms

Analytics dashboards

Job description

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates.
• Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals.
• Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion.
• Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact center, and lifecycle channels.
• Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones.
• Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance.
• Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions.
• Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys.
• Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability.
• Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles.
• Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies that support acquisition, activation, conversion, engagement, digital adoption, retention influence, or business growth.
• Experience working with audience segmentation, targeting, customer journeys, personalization, testing, and multi-channel campaign execution.
• Strong project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment.
• Ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action.
• Strong collaboration skills across business, product, digital, analytics, creative, content, operations, marketing operations, legal, privacy, compliance, and channel teams.
• Excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials.
• Healthcare, pharmacy, PBM, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience preferred.
• Familiarity with CRM, marketing automation, customer data platforms, journey tools, Adobe suite, analytics dashboards, testing platforms, or performance reporting tools preferred.