Marketing Specialist

1840 & Company; Cebu City; On-site; PHP 692,000 - 779,000; Full time

Job summary

1840 & Company seeks a Lifecycle Marketing Specialist to drive automated and ad hoc campaigns across email, text, and emerging channels for B2B and B2C audiences. You will own the customer journey, optimize the conversion funnel, and continuously test new channels and AI tools to improve performance and generate patient opportunities and partner relationships.

You will craft messaging that aligns with brand positioning, analyze performance trends, and collaborate with cross-functional teams

Qualifications

• Strategic, creative thinker able to plan and push plans across the finish line.
• Strong writing, editing, proofreading, layout/design skills; communicate concepts effectively.
• Experience translating audience data and channel analytics into actionable recommendations.
• Able to balance brand voice, audience relevance and business objectives.

Responsibilities

• Execute automated and ad hoc marketing campaigns across channels for B2B and B2C audiences.
• Develop understanding of customer journey and conversion funnel to move leads toward opportunities.
• Identify and pitch new marketing channels and tools worth trialing.
• Use AI tools to support campaign execution, content development and reporting.
• Create rich media assets for use across campaigns.
• Build landing pages and conversion destinations to tell the organization's story.
• Collaborate with call center to align messaging timing and cadence.

Skills

Strategic thinking

Creative writing

AI fluency

Project management

Cross-functional collaboration

Tools

ChatGPT

AI agents

Job description

About the Job

The Lifecycle Marketing Specialist will execute both automated and ad hoc marketing campaigns across channels including email, text, and other emerging channels to nurture B2B and B2C customer relationships. This role owns a deep understanding of the customer journey and conversion funnel, using that knowledge to build campaigns that engage and convert leads into patient opportunities and partner relationships.The successful hire will continuously evaluate and recommend new channels and technologies to test, and will bring strong AI fluency to their daily workflow, looking for ways to integrate AI tools into campaign development, content creation, and performance analysis.This role lives at the intersection of story and data. The Lifecycle Marketing Specialist knows our brand, our differentiators, and how to position our services in a competitive marketplace, and they translate that positioning into messaging that feels timely and relevant rather than generic or transactional. They understand the impact of the right message delivered at the right time, so they use performance data and trend analysis to continually refine not just what we say, but when and how we say it.

Responsibilities

• Execute automated and ad hoc marketing campaigns across email, text, and other channels for both B2B and B2C audiences
• Develop and maintain a deep understanding of the customer journey and conversion funnel; use this knowledge to design campaigns that move leads toward patient opportunities and partner relationships
• Identify, evaluate, and pitch new marketing channels and tools worth trialing
• Use AI tools to support campaign execution, content development, and reporting, and stay current on new AI capabilities relevant to CRM marketing
• Create compelling, brand-compliant rich media infographics, videos, and other assets for use across conversion campaigns
• Build forms, landing pages, and other conversion destinations that tell the organization's "why us" story
• Partner with the call center team to align messaging timing and cadence; understand the call center's communication plan so that CRM outreach complements rather than duplicates it
• Create and distribute rich media assets for others use, including call center, BD and other teams as needed
• Analyze campaign results, data, and trends to determine what's working, what needs optimization, and what should be stopped or started
• Collaborate with facility teams to understand each location's unique differentiators and conversion challenges, tailoring campaigns accordingly
• Partner with the Sr Director of Brand, Campaigns & PR and other stakeholders to plan initiatives, set KPIs, and report on progress

Qualifications

Requirements & Qualifications:

• Demonstrated strategic, creative thinker comfortable with generating ideas and plans, and getting those plans across the finish line.
• Strong writing, editing, proofreading, layout/design skills; must be able to communicate concepts effectively.
• Experience translating audience data and channel analytics into actionable strategic recommendations.
• Strong editorial judgment with a track record of selecting or shaping content that balances brand voice, audience relevance, and business objectives.
• Substantial project management and time management skills, with the ability to prioritize, meet deadlines and change direction quickly according to fast-evolving business needs.
• Passionate, positive, self-starter who enjoys working in a cross-functional team environment.
• Demonstrated ability to leverage AI tools (e.g., ChatGPT, AI agents, and other emerging technologies) to enhance productivity and drive innovation in digital strategy

Other Required Tasks:

• Maintains positive relationships with all staff.
• Asks for and accepts feedback from supervisors and team members.
• Contributes positively to the morale of other staff members.
• Performs other tasks as assigned.

Skills

Soft Skills

Agile Mindset Creativity Communication

Education & Experience

Education

Minimum

Experience

3+ Years

Additional Requirements

Technological Requirements Windows

Language English

City/Province/Country Cebu City, Cebu, Philippines

About the Company

1840 & Company is a global organization focused on delivering innovative business solutions that help companies grow, scale, and succeed. Operating in over 150 countries, we support organizations through a range of workforce, operational, and business services designed to drive efficiency and long-term success.

Job Overview

Employment Type

Department

Marketing

Job Level

Intermediate

Location

Years of Experience

3+ Years

USD 8 - 9 Hourly

Working Hours

Monday 08:00 - 17:00 (Pacific/Easter) Tuesday 08:00 - 17:00 (Pacific/Easter) Wednesday 08:00 - 17:00 (Pacific/Easter) Thursday 08:00 - 17:00 (Pacific/Easter) Friday 08:00 - 17:00 (Pacific/Easter)