Integrated Marketing Associate Director

Optum, a UnitedHealth Group Company; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Optum, a UnitedHealth Group Company is seeking a Campaign Manager to lead cross-channel marketing programs including email, social, display, and paid search. You will design ABM campaigns, implement Marketo-based email journeys, and optimize performance against ROI and KPIs.

You will partner with sales, customer success, and product teams, manage budgets, analyze data for insights, and drive pipeline growth in strategic accounts. 8 PM–5 AM PH time compatibility is required.

Qualifications

• 8+ years’ experience in performance marketing or digital marketing.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns.
• Proven ABM strategy development that drives engagement and conversion.
• Experience with PPC, SEO, programmatic, and retargeting.
• CRM familiarity and mapping customer journeys.
• Strong communication, collaboration and time-management skills.
• Able to work 8 PM–5 AM PH time.

Responsibilities

• Plan, execute, and optimize multi-channel campaigns (email, social, display, paid search).
• Analyze campaign performance against ROI and KPIs.
• Develop ABM strategies to target high-value accounts.
• Design and optimize Marketo B2B email journeys.
• Use data insights to improve marketing performance.
• Manage the marketing budget and spend.
• Collaborate with sales, CS, and product to align efforts.
• Support sales objectives and pipeline in strategic accounts.

Skills

Performance marketing

Digital marketing

ABM strategies

Data analysis

Communication

Time management

Tools

Marketo

Job description

Key Responsibilities

Campaign Management:

• Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing.

• Performance Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).

• Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across various marketing channels.

• Account Based Marketing (ABM) Strategy: Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth.

• Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo.

• Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance.

• Budget Management: Manage and oversee the marketing budget to ensure efficient campaign spending.
  Collaboration: Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives.

• Support Sales Objectives: Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts.

Qualifications:

• 8+ years’ experience in performance marketing, digital marketing, or a similar role. Experience with Marketo or similar marketing automation platforms.

• Experience creating and executing paid media campaigns Demonstrated experience in developing and implementing successful ABM strategies that drive engagement and conversion in high-value accounts.

• Experience with PPC, SEO, Programmatic, and Retargeting. Familiarity with CRM systems and customer journey mapping. Perfered Qualifactions Excellent communication and collaboration skills.

• Ability to manage multiple projects and meet deadlines. Knowledge of the latest trends and best practices in digital marketing. Strong analytical skills and proficiency in data analysis tools. Strong project management skills.

• Amenable to work 8PM-5AM PHL time