Sr. Brand Manager

Nutri-Asia, Inc.; Taguig; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

Nutri-Asia, Inc. invites applications for a Marketing Manager role in Metro Manila. The candidate will lead consumer unit strategies, develop integrated engagement plans, and work with cross-functional teams to deliver campaigns that strengthen brand engagement and drive growth.

The role requires strong leadership, analytical skills, and a customer-centric approach to translate insights into actionable marketing initiatives across owned, paid, and earned channels.

Qualifications

• Bachelor’s degree or above in marketing or related field.
• 5 years proven experience in a marketing/brand management role.
• Strong understanding of brand management principles, marketing strategies, and consumer behavior.
• Excellent leadership, communication, and interpersonal skills.
• Analytical mindset with ability to interpret data and generate insights.

Responsibilities

• Lead Consumer Unit strategy and growth initiatives.
• Develop and execute integrated consumer engagement plans.
• Partner with Category, Sales, Agencies for programs and campaigns.
• Support annual marketing plans and long-term growth strategies.
• Oversee marketing campaigns across channels and budgets; monitor performance.
• Optimize campaigns based on data-driven insights.

Skills

Brand management

Marketing strategy

Leadership

Data analysis

Communication

Consumer behavior

Education

Bachelor's degree or above

Job description

JOB OBJECTIVE:

• To drive and manage the growth and profitability of the consumer segment/brand & oversees strategies, innovation & initiatives as it aligns with the brand development plan.

• To drive the consumer segment’s/ brand’s sales, share and profit performance.

• To develop marketing and leadership skills of direct reports’ (BA or ABM) marketing competence

DUTIES AND RESPONSIBILITIES:

• Consumer Unit Management

  • Manages the assigned Consumer Unit (e.g., Teens, Adults, Homemakers) by developing & implementing consumer growth initiatives aligned with the overall Consumer Unit strategy.

  • Develops and executes integrated consumer engagement plans based on consumer insights and business priorities.

  • Partners with Category, Sales, Agencies, and cross-functional teams to deliver consumer programs that strengthen brand engagement and business performance.

  • Supports the development of annual marketing plans and contributes insights to long-term consumer growth strategies.

• Consumer Insighting

  • Develops a strong understanding of target consumers through research, analytics, and continuous monitoring of consumer behaviors, attitudes, and needs.

  • Provides a consumer-centric POV to campaigns, innovations, and promotions to ensure sizeable consumer need behind activities.

  • Analyzes consumer data and translates insights into actionable recommendations to improve conversion, engagement, retention, and advocacy.

  • Leads consumer research projects and ensures findings are shared with relevant stakeholders to support business decisions.

  • Tracks consumer and market trends to identify opportunities for improving marketing effectiveness.

• Marketing Operations

  • Manages the execution of integrated marketing programs across owned, paid, earned, and partner channels to drive consumer acquisition, engagement, and retention.

  • Monitors campaign performance and consumer conversion metrics, recommending optimizations based on data and insights.

  • Oversees campaign implementation, CRM activities, marketing activations, and agency deliverables to ensure timely and effective execution.

  • Manages assigned marketing budgets (A&P) and ensures efficient utilization & RONI to deliver agreed business objectives.

  • Coordinates with internal and external partners to ensure smooth execution of marketing initiatives.

• Integrated Marketing Communication

  • Executes approved integrated marketing campaigns in collaboration with cross-functional teams and external agencies.

  • Ensures marketing activities are delivered on time, within budget, and aligned with brand and business objectives.

  • Monitors campaign effectiveness and recommends improvements based on performance results.

• Stakeholder Engagement

  • Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and agencies.

  • Coordinates with cross-functional teams to ensure alignment and successful execution of consumer initiatives.

  • Supports the development and execution of brand partnerships and collaborative marketing programs.

FUNCTIONAL KNOWLEDGE/ SKILL REQUIREMENTS:

• Education/ Course - University Graduate with Bachelor’s Degree or above

• Experience/ Expertise

  • 5 years proven experience in a marketing or brand management role, preferably as a Brand Manager
  • Strong understanding of brand management principles, marketing strategies, and consumer behavior
  • Excellent leadership, communication, and interpersonal skills
  • Analytical mindset with the ability to interpret data and generate actionable insights
  • Creative problem-solving skills and the ability to drive innovative solutions