Brand Manager

JS Unitrade Merchandise, Inc.; Eastern Manila District; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

JS Unitrade Merchandise, Inc. is seeking a Brand Manager to shape our brand strategy, positioning, and long-term growth in the Philippine market.

You will lead cross-functional campaigns across digital, print, and events, while mentoring juniors and collaborating with sales and external agencies.

The role emphasizes ROI-driven budgeting, data-informed insights, and a unified brand voice across touchpoints to accelerate market share.

Qualifications

• 4 to 5 years of proven experience in brand management, product marketing, or a fast-paced marketing agency role.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
• Proven track record of developing and executing marketing campaigns, product launches or brand activations.

Responsibilities

• Define long-term brand positioning, messaging, and visual identity for product lines.
• Architect and execute multi-channel campaigns (digital, social, print, events).
• Monitor industry trends and translate data into actionable strategies.
• Collaborate with Commercial teams (Trade Marketing, Sales, E-com) and external agencies to maintain a unified brand voice.
• Own the brand marketing budget and KPIs to optimize ROI.
• Produce weekly and monthly marketing activity reports (MANCOM monthly) and supplier briefings.
• Mentor juniors to grow knowledge and performance in brand management.

Skills

Brand Strategy

Campaign Management

Leadership

Analytics

Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA (plus)

Job description

GENERAL PURPOSE:

Manages a brand's image, positioning, and long-term strategy to build customer trust, loyalty, and market growth - shapes how target audiences perceive the brand, ensure consistent messaging across all platforms, and align marketing initiatives with business objectives.

DUTIES AND RESPONSIBILITIES:

• Drive Brand Strategy: Define and execute the long-term positioning, messaging, and visual identity for our product lines to accelerate market share.
• Lead Marketing Campaigns: Architect and execute multi-channel campaigns (digital, social, print, events) from concept to launch, ensuring strict alignment with brand guidelines.
• Analyze Market Insights: Monitor industry trends, track competitor movements, and translate consumer data into actionable marketing strategies.
• Collaborate Cross-Functionally: Work closely with Commercial teams (Trade Marketing, Sales, E-com), and External Agencies to ensure a unified and consistent brand voice across all touchpoints.
• Manage Budget & ROI: Own the brand marketing budget, setting clear KPIs to track, analyze, and optimize campaign performance and return on investment.
• Reporting: Weekly and monthly marketing activities, MANCOM monthly report, Supplier BR.
• People management: manage and teach juniors tohelp grow their knowledge and performance in brand management

Continuous Improvement

Qualifications

• 4 to 5 years of proven experience in brand management, product marketing, or a fast-paced marketing agency role. (FMCG experience is a plus)

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus)

  Well-versed project management, new product development andintegrated communications management

• Proven track record of developing and executing successful marketingcampaigns, product launches and/or brand activation

Knowledge & Skills

• Creative thinking
• Excellent written and verbal communication skills
• Analytical thinking
• Strong leadership and project management
• Empowerment and initiative
• Collaboration and teamwork