BRAND OFFICER

SUN BATTLEDORE INC; Parañaque; On-site; PHP 350,000 - 550,000; Full time

Job summary

SUN BATTLEDORE INC in Parañaque is seeking a Brand Officer to lead brand strategy, coordinate campaigns, and monitor performance to strengthen awareness and drive sales. You will collaborate with internal teams and external partners to ensure consistent identity and effective promotions.

The role requires hands-on experience in brand management, market research, and digital marketing, with strong communication, analytical skills, and attention to detail.

Qualifications

• 2–3 years of experience in brand management or marketing.
• Experience in campaign coordination and digital marketing is an advantage.
• Ability to monitor brand performance and customer perception.

Responsibilities

• Assist in developing and implementing brand strategies and marketing plans.
• Coordinate marketing materials and promotional campaigns across channels.
• Monitor brand performance and market positioning; prepare reports.

Skills

Brand management

Marketing campaigns

Digital marketing

Market research

Budget monitoring

Communication skills

Tools

Microsoft Office

Graphic design tools

Job description

I. Job Summary

The Brand Officer is responsible for supporting the development, implementation, and monitoring of brand strategies and marketing initiatives to strengthen brand awareness, improve market positioning, and drive sales growth. The role coordinates with internal departments, external agencies, suppliers, and other stakeholders to ensure consistent brand identity, effective promotional campaigns, and successful execution of marketing activities aligned with the company’s business objectives.

II. Key Duties and Responsibilities

A. Brand Management and Strategy

• Assist in developing and implementing brand strategies, marketing plans, and promotional activities.

• Ensure consistent application of the company’s brand identity, guidelines, messaging, and visual standards across all communication channels.

• Monitor brand performance, market positioning, and customer perception.

• Identify opportunities to improve brand awareness, customer engagement, and market competitiveness.

B. Marketing Campaigns and Promotions

• Plan, coordinate, and execute brand campaigns, product launches, seasonal promotions, and other marketing initiatives.

• Coordinate the development of marketing materials, including posters, brochures, product catalogs, digital content, and promotional displays.

• Monitor campaign implementation and evaluate effectiveness based on agreed marketing KPIs.

• Ensure timely execution of marketing activities in accordance with approved budgets and schedules.

C. Market Research and Competitor Analysis

• Conduct market research to identify customer preferences, industry trends, and emerging market opportunities.

• Monitor competitor activities, pricing strategies, promotional campaigns, and product positioning.

• Prepare market intelligence reports and recommend initiatives to improve brand competitiveness.

• Gather customer and stakeholder feedback to support brand development and marketing decisions.

D. Digital Marketing and Communications

• Coordinate with the digital marketing team in developing content for social media, websites, and other digital platforms.

• Ensure that brand messaging and visual content remain consistent across digital and traditional marketing channels.

• Monitor online brand presence, audience engagement, and campaign performance.

• Support the preparation of marketing communications and promotional content.

E. Sales and Cross-Functional Coordination

• Collaborate with the Sales, Retail Operations, Product Development, Supply Chain, and other relevant departments to align brand initiatives with business priorities.

• Provide sales teams with updated product information, promotional materials, and brand communication guidelines.

• Coordinate the implementation of in-store promotions, merchandising activities, product displays, and point-of-sale materials, when applicable.

• Support sales initiatives through brand-building activities and customer engagement programs.

F. Budget and Performance Monitoring

• Assist in preparing and monitoring the brand marketing budget.

• Track expenses related to campaigns, promotions, advertising, and marketing materials.

• Prepare reports on campaign results, brand performance, and marketing activities.

• Recommend improvements based on performance data, budget utilization, and return on marketing investment.

G. Administrative and Other Responsibilities

• Maintain organized records of brand plans, campaign materials, supplier quotations, reports, and marketing documentation.

• Coordinate with advertising agencies, suppliers, printers, and other external partners.

• Ensure compliance with company policies, approved marketing budgets, and applicable advertising and product regulations.

• Perform other related duties as may be assigned by the immediate superior.

Experience

• Preferably with 2–3 years of experience in brand management, marketing, trade marketing, or a related function.

• Experience in campaign coordination, market research, promotional activities, and digital marketing is an advantage.

Technical Competencies

• Brand management and marketing campaign execution.

• Market research and competitor analysis.

• Marketing performance reporting and data interpretation.

• Digital marketing and social media coordination.

• Budget monitoring and project coordination.

• Proficiency in Microsoft Office applications; knowledge of graphic designor analytics tools is an advantage.

Behavioral Competencies

• Strong communication and interpersonal skills.

• Creativity and commercial awareness.

• Analytical and problem-solving skills.

• Attention to detail and organizational ability.

• Project management and coordination skills.

• Results-oriented mindset and ability to work collaboratively across departments