Brand Manager

Digits Trading Corporation; Quezon City; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Digits Trading Corporation in the Philippines seeks a Brand Manager to lead brand strategy, multi-channel campaigns, and CRM-driven customer engagement. You will manage a team, budgets, and cross-functional projects to align with business goals.

The role emphasizes data-driven decision making, performance tracking, and collaboration to elevate brand equity and customer experience across touchpoints.

Qualifications

• Bachelor's degree in marketing or related field is required; MBA preferred.
• 5-8 years of brand management or marketing experience including team leadership.
• Proven ability to develop and implement multi-channel brand strategies.
• Strong analytical skills with experience in KPI reporting and market analysis.

Responsibilities

• Develop and implement comprehensive brand strategies to promote products or services.
• Plan, execute, and oversee multi-channel marketing campaigns and promotions.
• Monitor market trends and competitor activities using data-driven insights.
• Ensure consistent brand guidelines and messaging across channels.
• Leverage CRM data to create targeted campaigns and loyalty initiatives.
• Lead and develop a team of marketing professionals; manage budgets.

Skills

Analytical skills

Leadership

Communication

Stakeholder management

Education

Bachelor's degree in Marketing/Business or related field

MBA preferred

Tools

CRM systems

Job description

Job Summary

The Brand Manager is responsible for developing and executing comprehensive brand strategies that drive visibility, customer engagement, and sales. This role leads a team of marketing professionals, manages budgets, oversees marketing campaigns, and ensures consistent brand messaging across all channels. The Brand Manager uses data-driven insights to make informed decisions, monitor performance, and collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities

Strategy Development

• Develop and implement comprehensive marketing strategies to promote products or services, increase brand visibility, and drive customer engagement.
• Align marketing plans with overall business objectives and target audience needs.

Marketing Campaigns and Promotions

• Plan, execute, and oversee marketing campaigns and promotional activities across digital, social media, print, and in-store channels.
• Collaborate with cross-functional teams to develop integrated campaigns.

Market Analysis and Competitor Monitoring

• Conduct market research, analyze industry trends, and track competitor activities.
• Use data-driven insights to adjust strategies and identify opportunities or challenges.

Brand Guidelines Compliance

• Ensure consistent application of brand guidelines and voice across all customer touchpoints.
• Conduct regular audits and provide guidance or training to internal teams on brand standards.

Customer Relationship Management (CRM)

• Leverage CRM systems and customer data to create targeted campaigns, personalized messaging, and loyalty programs.
• Implement strategies to improve customer retention, satisfaction, and lifetime value.

Customer Experience and Engagement

• Develop initiatives to enhance customer engagement, experience, and brand loyalty.
• Collaborate with customer service and experience teams to ensure consistency across touchpoints.

Performance Measurement

• Establish KPIs to evaluate brand marketing effectiveness.
• Track campaign performance, sales metrics, and customer engagement data, providing timely reports and actionable insights to management.

Business and Financial Analysis

• Monitor sales performance and product trends, identifying opportunities to improve profitability.
• Develop action plans based on data insights to optimize brand performance.

Budget Management

• Develop and manage marketing budgets to maximize ROI.
• Track expenses, monitor campaign costs, and provide regular budget reports.

Reports and Process Improvement

• Prepare and analyze sales, inventory, and marketing reports for key stakeholders.
• Recommend and implement process improvements to increase efficiency and effectiveness.

Collaboration and Stakeholder Management

• Work closely with merchandising, sales, operations, and external partners to align brand strategies with business goals.
• Build and maintain strong relationships with vendors, agencies, and other stakeholders to support brand initiatives.

Team Leadership

• Lead, mentor, and develop a team of marketing professionals.
• Provide performance feedback, foster professional growth, and promote a collaborative, results-driven culture.

Other Responsibilities

• Perform additional tasks as assigned by leadership to support brand initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5-8 years of experience in brand management or marketing, including team leadership.
• Proven ability to develop and implement brand strategies and manage multi-channel campaigns.
• Strong analytical skills, including experience with sales tracking, market research, and KPI reporting.
• Excellent leadership, communication, and stakeholder management skills.
• Proficiency in CRM systems, marketing tools, and Microsoft Office Suite.