Brand Marketing Manager

Future Trade Intl. Inc.; Parañaque; On-site; PHP 446,400 - 892,800; Full time

Job summary

A marketing firm in Metro Manila seeks a Brand Manager to develop strategic brand initiatives and execute integrated marketing campaigns. Responsibilities include managing brand activations and collaborating cross-functionally with various teams. The ideal candidate will have 3–5+ years of brand management experience in FMCG or retail, with a Bachelor's degree in a related field. Must possess a driver's license and be adept in both manual and automatic vehicles.

Qualifications

• 3–5+ years of experience in brand management, preferably in FMCG, retail, or lifestyle brands.
• Experience with manual and automatic transmission vehicles.

Responsibilities

• Develop and execute brand strategies to drive awareness, loyalty, and market share.
• Lead end-to-end execution of integrated marketing campaigns.
• Analyze consumer behavior and competitor activities to inform campaigns.

Skills

Brand strategy development

Market analysis

Campaign management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Job description

Brand Strategy & Positioning

• Develop and execute brand strategies to drive awareness, loyalty, and market share
• Define brand voice, identity, and messaging across all consumer touchpoints
• Manage the overall brand calendar, aligning campaigns with business goals

Brand Activation

• Conceptualize and lead brand activation initiatives (on-ground events, product launches, in-store promotions, digital activations)
• Collaborate with agencies and vendors to bring activations to life from planning to post-event evaluation
• Ensure brand consistency and high-quality consumer experiences across all activations

Campaign Development

• Lead end-to-end execution of integrated marketing campaigns
• Work closely with digital, creative, and PR teams to ensure cohesive brand representation
• Monitor campaign effectiveness using KPIs and ROI analysis

Consumer Insight & Market Research

• Use market research and trend data to guide brand development and activation strategies
• Analyze consumer behavior and competitor activities to inform campaigns and product positioning

Collaboration & Stakeholder Management

• Work cross-functionally with Sales, Trade Marketing, Product Development, and Retail teams
• Liaise with external partners including creative agencies, media planners, and event organizers
• Present brand plans, activation recaps, and performance reports to senior management

Bachelor’s degree in Marketing, Communications, Business, or a related field

3–5+ years of experience in brand management, preferably in FMCG, retail, or lifestyle brands

with driver’s license

know how to drive manual and automatic transmission