Assistant Brand Manager

JS Unitrade Merchandise, Inc.; Cebu City; On-site; PHP 540,000 - 900,000; Full time

Job summary

JS Unitrade Merchandise, Inc. in Cebu City, Philippines, is seeking an Assistant Brand Manager to support the Group Product Manager in driving growth and market share for the assigned product category.

You will lead planning, execution and evaluation of marketing initiatives across product development, pricing, promos, advertising, PR, influencer marketing, and on-ground and digital activations. The role requires collaboration across marketing, e-commerce, sales and supply chain, with a focus on

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 3 years of Marketing experience in an FMCG company.
• Experience handling flagship/market leader brands is an advantage.
• Experience in Brand Strategy, Integrated Marketing Communications, Channel Activation, and Innovation.
• Strong communication and problem-solving skills.
• Strong project management, teamwork and analytical abilities.

Responsibilities

• Collaborate with Group Product Manager to develop annual brand plans.
• Oversee creation and execution of impactful marketing campaigns.
• Manage development of marketing communications materials online and offline.
• Collaborate with E-commerce, Category & Channel Sales Development and Sales teams.
• Coordinate with Supply Chain and Procurement for inventory and materials.
• Partner with Senior Insights Manager to analyze market and research needs.
• Provide project updates to Top Management and stakeholders.

Skills

Brand strategy

Marketing campaigns

Digital campaigns

Brand communications

Product development

Project management

Interpersonal skills

Analytical skills

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

GENERAL PURPOSE:

The Assistant Brand Manager (ABM) will assist the Group Product Manager in driving business growth and market share for the product category she is responsible for. The ABM will assist the development of strategies to meet category Objectives, and be responsible in leading full planning, execution and evaluation of marketing key initiatives including product and packaging development, pricing, promotional activities, advertising communications, PR & influencer marketing, as well as on-ground and digital activations.

DUTIES AND RESPONSIBILITIES :

• Collaborate with the Group Product Manager to develop and execute annual brand plans for the assigned categories
• Oversee the creation and execution of impactful marketing campaigns aligned with the brand’s strategies
• Manages the development of all marketing communications materials online and offline to ensure brand consistency and message clarity
• Collaborates with E-commerce, Category & Channel Sales Development and Sales teams to ensure alignment and seamless execution of marketing programs across channels
• Liaises with Supply Chain and Procurement to ensure the timely availability of inventory and materials required to support the marketing initiatives
• Partners with Senior Insights Manager in analyzing the market landscape, understanding consumer needs and identifying research information needed in building brand strategies, strengthening marketing campaigns and testing new products
• Project updates for weekly Marketing Team huddle, Marketing Activities update and New Product update to Top Management, Supplier Business Reviews

KNOWLEDGE :

Solid experience in developing and executing marketing campaigns. Has excellent communication, presentation, project management and interpersonal skills.

COMPETENCY :

Brand strategy, Marketing and Digital campaigns, Brand communications, Product development, committed to deliver business results, proactively collaborates with others, takes initiative and is agile.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or any related field
• At least 3 years of Marketing experience in an FMCG company
• Experienced in handling flagship and/or market leader brand is a big advantage
• Experienced working on Brand Strategy and Execution, Consumer/Shopper Insights, Integrated Marketing Communications, Channel Strategy/ Activation, and Innovation
• Strong communication and problem-solving skills
• Has strong project management skills, team collaboration, and analytical skills