Sr. and Jr. Brand Manager

HRTX; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

HRTX in Makati is seeking a Brand Manager to drive brand growth by shaping strategies, campaigns, and retail initiatives. You will manage end-to-end brand performance from product lifecycle to digital marketing and in-store execution.

The role requires strong analytical, creative, and leadership skills to lead cross-functional teams and deliver integrated marketing plans that strengthen brand awareness and customer loyalty.

Qualifications

• Minimum of 5 years of experience as a Brand Manager, 7 years for Sr.Brand Manager, preferably in retail.
• Proficient in MS Office Applications and social media platforms.
• Strong oral/written communication and interpersonal skills.
• Organized, detail-oriented, and accurate.
• Proven leadership in managing cross-functional teams and executing initiatives successfully.

Responsibilities

• Brand Strategy: Develop and implement brand strategies aligned with company vision.
• Market research: Conduct market research and competitor analysis to identify trends and opportunities.
• Brand identity: Maintain brand identity through guidelines, messaging, and visual assets.
• Localization: Translate principals direction into localized brand objectives and strategies.
• Product Management: Oversee product lifecycle, from concept to post-launch.
• Collaboration: Collaborate with merchandising on product assortments and pricing strategies.
• Promotions: Manage promotions, pricing, and inventory for profitability.
• Analytics: Analyze product performance and recommend improvements.
• Marketing & Promotions: Lead integrated marketing campaigns (digital, social, PR, in-store).
• Social media: Manage social media presence and engagement.
• Content: Create compelling content and campaigns with marketing teams.
• Performance: Track and optimize campaign performance to strengthen brand awareness and loyalty.
• Retail Operations: Ensure brand consistency across all distribution channels.
• Visual merchandising: Implement and monitor visual merchandising standards.
• Store performance: Review store performance and identify areas for growth.
• Sales training: Train and motivate sales teams for excellent customer experience.

Skills

MS Office Applications

Social media platforms

Communication skills

Job description

Position: Brand Manager
Work Location: Makati
Work Set-Up: Full Onsite
Schedule: Monday Friday | Dayshift
OpenBudget for now

About the Role

The Brand Manager is responsible for driving brand growth and achieving business objectives by developing and implementing effective brand strategies, marketing campaigns, and retail initiatives. This role requires strong analytical, creative, and leadership skills to manage end-to-end brand performance, from product lifecycle management to digital marketing and retail execution.

Key Responsibilities

Brand Strategy

• Develop and implement brand strategies aligned with company vision.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Maintain brand identity through guidelines, messaging, and visual assets.
• Translate principals direction into localized brand objectives and strategies.

Product Management

• Oversee product lifecycle, from concept to post-launch.
• Collaborate with merchandising on product assortments and pricing strategies.
• Manage promotions, pricing, and inventory for profitability.
• Analyze product performance and recommend improvements.

Marketing & Promotions

• Lead integrated marketing campaigns (digital, social, PR, in-store).
• Manage social media presence and engagement.
• Create compelling content and campaigns with marketing teams.
• Track and optimize campaign performance to strengthen brand awareness and loyalty.

Retail Operations

• Ensure brand consistency across all distribution channels.
• Implement and monitor visual merchandising standards.
• Review store performance and identify areas for growth.
• Train and motivate sales teams for excellent customer experience.

Qualifications

• Minimum of 5 years of experience as a Brand Manager, 7 years for Sr.Brand Managerpreferably in retail.
• Proficient in MS Office Applications and social media platforms.
• Strong oral/written communication and interpersonal skills.
• Organized, detail-oriented, and accurate.
• Proven leadership in managing cross-functional teams and executing initiatives successfully.