Brand Manager (Consumer Goods | FMCG)

HRTx Inc; Makati; Vor Ort; PHP 600.000 - 1.200.000; Vollzeit

Zusammenfassung

HRTx Inc. is seeking a Brand Manager in Makati to lead end-to-end brand strategy and execution for FMCG products. The role will partner with sales, trade, and cross-functional teams to drive growth and strengthen brand equity.

The ideal candidate has 5+ years in brand management, with at least 2 years in people management, and a proven track record in launches, consumer insights, and budget management.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in end-to-end brand management within FMCG, including 2 years of people management.
• Proven experience in end-to-end brand management: brand strategy, portfolio, launches, insights, campaigns, budget, performance analysis, innovation planning.
• Experience managing Brand P&L and driving growth initiatives.
• Strong project management, communication, and stakeholder management; able to collaborate across sales, trade marketing, supply chain, and leadership.

Aufgaben

• Develop and execute brand strategies, annual plans, and marketing initiatives.
• Manage full brand lifecycle including consumer insights, positioning, and launches.
• Own brand budgets, forecasts, and P&L performance.
• Analyze market trends, consumer behavior, and competitive activities.
• Partner with Sales and Trade Marketing to drive sustainable sales growth.
• Lead integrated marketing campaigns across channels to strengthen brand equity.
• Build relationships with stakeholders to support objectives.
• Monitor brand performance and propose actions to improve market share.

Kenntnisse

Brand management

People management

Market analysis

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing

Business Administration

Jobbeschreibung

Join one of the leading FMCG organizations and take your career to the next level!

Office location: Makati

Work Setup: Full onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The Brand Manager is responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and achieve business objectives. The role oversees the end-to-end brand management process, working closely with sales, trade, and cross-functional teams to deliver impactful marketing initiatives and sustainable business performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• With At least 5 years of experience in end-to-end brand management within the FMCG industry, including 2 years of people management experience.
• Proven experience in end-to-end brand management, including brand strategy, portfolio management, product launches, consumer insights, campaign development, budget management, performance analysis, and innovation planning.
• Experience managing Brand P&L and driving business growth initiatives.
• Strong project management, communication, and stakeholder management skills.
• Ability to collaborate effectively across sales, trade marketing, supply chain, and senior leadership teams.

Key Responsibilities

• Develop and execute brand strategies, annual plans, and marketing initiatives aligned with business objectives.
• Manage the full brand lifecycle, including consumer insights, positioning, innovation, product launches, and performance evaluation.
• Own and manage brand budgets, forecasts, and P&L performance.
• Analyze market trends, consumer behavior, and competitive activities to identify growth opportunities.
• Partner closely with Sales and Trade Marketing teams to develop programs that drive sustainable sales growth.
• Lead integrated marketing campaigns across multiple channels to strengthen brand equity and market presence.
• Build strong relationships with internal and external stakeholders to support business objectives.
• Monitor brand performance and recommend actions to improve market share, profitability, and consumer engagement.
• Lead and develop team members to ensure effective execution of brand initiatives.
• Present business reviews, strategic recommendations, and performance updates to senior management.