Brand Manager (Merchandising)

Matimco, Inc.; Caloocan; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Matimco, Inc. is seeking an experienced Brand Manager to join its dynamic Marketing team in Caloocan City, Metro Manila.

You will lead brand strategy, campaigns, analytics, and cross-functional collaboration with Product, Sales, and Creative to strengthen our portfolio.

This full-time, on-site role requires 5+ years in brand management and a Bachelor's degree, with mentorship of a brand team.

Qualifications

• Minimum 5 years of experience in brand management.
• Strong understanding of brand strategy, positioning, and development.
• Proven track record of delivering measurable brand campaigns.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams.
• Data-driven mindset and the ability to translate insights into actionable brand strategies.
• Proficiency in market research, consumer insights, and brand analytics.

Responsibilities

• Develop and implement brand strategies to strengthen identity and market position.
• Oversee creation of brand campaigns, content, and marketing materials.
• Monitor and analyse brand performance; make data-driven recommendations.
• Collaborate with Product, Sales, and Creative to ensure consistency.
• Stay abreast of industry trends and competitor activity.
• Lead brand research and insights to inform strategy.
• Manage and mentor a team of brand specialists.

Skills

Brand management

Brand strategy

Campaign development

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About the role
Our company is seeking an experienced Brand Manager to join our dynamic Marketing team. As Brand Manager, you will be responsible for driving the strategic development and management of our brand portfolio. This is a full-time position based in our Caloocan City, Metro Manila office.

What you'll be doing

• Develop and implement effective brand strategies to strengthen our brand identity and position in the market

• Oversee the creation of impactful brand campaigns, content, and marketing materials

• Monitor and analyse brand performance, making data-driven recommendations to optimise brand initiatives

• Collaborate cross-functionally with teams such as Product, Sales, and Creative to ensure brand consistency

• Stay abreast of industry trends and competitor activities to identify opportunities for brand growth

• Lead brand research, including market analysis and customer insights, to inform strategic decision-making

• Manage and mentor a team of brand specialists to drive brand excellence

What we're looking for

• Minimum 5 years of experience in brand management

• Strong understanding of brand strategy, positioning, and development

• Proven track record of delivering successful, measurable brand campaigns

• Excellent communication and interpersonal skills to collaborate with cross-functional teams

• Data-driven mindset and the ability to translate insights into actionable brand strategies

• Proficiency in market research, consumer insights, and brand analytics

• Bachelor's degree in Marketing, Communications, or a related field