Brand Manager

Our Clients; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Our Clients in Makati seeks a Brand Manager to lead brand strategy, planning, and execution for growth and market share. You will oversee performance, consumer insights, and cross-functional collaboration across product, sales, and trade marketing.

You will drive integrated campaigns across digital, social, in-store activations, and traditional media, ensuring alignment with portfolio strategy and P&L goals in a fast-moving FMCG environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or related field.
• 4-7 years of relevant FMCG brand management experience.
• Proven ability to develop brand strategies and integrated campaigns.
• Experience managing product portfolios and launches.
• Strong understanding of FMCG consumers, retail channels, and market dynamics.
• Experience collaborating with Sales and Trade Marketing teams.
• Experience managing brand budgets and analyzing brand P&L.

Responsibilities

• Develop and oversee brand strategy aligned with business growth objectives.
• Monitor brand health, equity, and market performance.
• Lead integrated marketing campaigns across digital, social, e-commerce, and traditional media.
• Translate consumer insights into actionable brand initiatives.
• Manage the brand portfolio lifecycle and coordinate with cross-functional teams.
• Oversee brand P&L and budgeting with finance partners.

Skills

Brand strategy

Brand management

Marketing campaigns

Market insights

P&L management

Budget management

Analytics

Project management

Stakeholder management

Communication

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Management, or a related field

Job description

Location: Makati City

Work Set-up: Fully Onsite | Dayshift | Monday - Friday

Job Description:

The Brand Manager will be responsible for developing, executing, and managing brand strategies that drive sustainable business growth, strengthen brand equity, and increase market share. The role will oversee the brand’s overall performance, including marketing plans, portfolio strategy, consumer insights, product initiatives, trade activities, and financial performance.

Key Responsibilities:

Brand Strategy & Management

Develop and execute comprehensive brand strategies aligned with the company’s overall business objectives and growth plans.

Monitor brand health, awareness, equity, consumer perception, and overall market performance.

Marketing Planning & Campaign Execution

Develop and manage integrated marketing campaigns across relevant channels, including digital, social media, e-commerce, traditional media, activations, and in-store initiatives.

Work closely with creative, media, digital, and advertising agencies to develop effective campaigns and marketing assets.

Consumer & Market Insights

Conduct regular analysis of consumer behavior, market trends, category developments, and competitor activities.

Translate consumer and market insights into actionable brand strategies and marketing initiatives.

Product & Portfolio Management

Manage the brand/product portfolio throughout its lifecycle, from product development and launch to optimization or phase-out.

Work closely with Research & Development, Supply Chain, Quality, and other relevant teams to ensure successful product development and commercialization.

Brand P&L & Budget Management

Manage the brand’s P&L and monitor key financial indicators, including sales, gross margin, marketing expenses, and profitability.

Work closely with Finance to prepare forecasts, budgets, and business performance reviews.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or a related field.
• 4-7 years of relevant experience in brand management, product management, marketing, or a similar commercial role within FMCG.
• Strong experience in developing and implementing brand strategies and integrated marketing campaigns.
• Experience managing product portfolios and/or new product launches.
• Strong understanding of FMCG consumers, retail channels, and market dynamics.
• Experience working closely with Sales and Trade Marketing teams is highly preferred.
• Experience in managing brand budgets and analyzing brand P&L is preferred.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies.
• Excellent project management, communication, presentation, and stakeholder management skills.