Shopper Marketing Lead: Activation & Growth (PH)

3M; Taguig; Hybrid; PHP 900,000 - 1,500,000; Full time

Job summary

3M Philippines seeks a skilled Shopper Marketing professional to develop and lead shopper strategies for priority brands across modern and traditional retail environments. You will translate brand plans into activations, analyze shopper behavior, and drive campaigns with Sales and Key Accounts to boost awareness, conversion, and ROI.

The role emphasizes cross-functional leadership, data-driven decision making, and strong project management in a fast-moving Philippine retail market.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, Communications, or related field.
• Significant experience in sales, shopper marketing, trade marketing, or brand activation within FMCG/retail.
• Strong understanding of the Philippine retail landscape including modern and general trade channels.
• Proven experience developing shopper programs that drive commercial outcomes.
• Strong project management skills with ability to manage multiple priorities and stakeholders.
• Experience collaborating with sales teams, key accounts, agencies, and cross-functional partners.
• Strong analytical skills translating data into actionable plans.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Develop and lead shopper marketing strategy for the Philippines consumer brands across priority brands and channels.
• Translate brand strategies into shopper activation plans to drive awareness, consideration, conversion, and repeat purchase.
• Identify shopper behavior trends and retail gaps to improve execution.
• Build annual and quarterly shopper plans aligned with objectives and customer plans.
• Design and execute shopper programs across modern and traditional retail environments; develop POS materials and display programs.
• Collaborate with Sales and Key Accounts to tailor programs for strategic partners.
• Provide shopper insights and ROI analyses; support joint business planning with customers.
• Manage budgets, agency briefs, timelines, and cross-functional project execution.

Skills

Analytical thinking

Project management

Communication

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

3M Philippines seeks a skilled Shopper Marketing professional to develop and lead shopper strategies for priority brands across modern and traditional retail environments. You will translate brand plans into activations, analyze shopper behavior, and drive campaigns with Sales and Key Accounts to boost awareness, conversion, and ROI.

The role emphasizes cross-functional leadership, data-driven decision making, and strong project management in a fast-moving Philippine retail market.