Growth Projects Lead: Youth Market & Campaigns

Shopee; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Shopee Philippines is seeking a strategic growth leader to own 0-1 initiatives from consumer insights to scalable cross-functional execution. You will identify growth levers to rapidly scale market penetration and engagement among the 18–24 youth segment, and drive end-to-end programs with KPI governance.

Work intersects with Product, Marketing, Commercial, and Operations to shape features and campaigns, ensuring rapid, measurable ROI across campaigns and product enhancements tailored to

Qualifications

• Strategic execution experience in fast-paced tech companies.
• 0-1 program management capabilities from concept to execution.
• Familiarity with Tech Product Management and translating marketing needs into product features.
• Strong stakeholder influence to align cross-functional teams.

Responsibilities

• Identify growth levers to scale market penetration and engagement for PH youth.
• Lead end-to-end 0-1 strategic projects with user research, frameworks, KPIs, and executive tracking.
• Design tactical marketing campaigns and influence product roadmaps for fast feature rollouts.
• Coordinate with Commercial, Brand, Product, and Operations for cohesive execution.
• Leverage PH youth culture and digital behavior to craft hyper-relevant engagement strategies.

Skills

Strategic execution

Program management

Product management

Stakeholder management

Cultural intuition

Job description

Shopee Philippines is seeking a strategic growth leader to own 0-1 initiatives from consumer insights to scalable cross-functional execution. You will identify growth levers to rapidly scale market penetration and engagement among the 18–24 youth segment, and drive end-to-end programs with KPI governance.

Work intersects with Product, Marketing, Commercial, and Operations to shape features and campaigns, ensuring rapid, measurable ROI across campaigns and product enhancements tailored to