Sports Partnerships & Activations Lead

Michael Page International Recruitment (Philippines) Inc; Philippines; Hybrid; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work setup

Career progression

Job summary

Michael Page International Recruitment (Philippines) Inc is seeking a Category Activation Lead to drive partnership and community engagement strategies for a leading international retail brand. You will collaborate with Retail, Marketing, and E-Commerce teams to translate product stories into activation programs across channels.

You will manage timelines, budgets, assets, and agency partnerships, while tracking activation impact and sharing post-activation insights to support future growth.

Qualifications

• Experience in partnerships, community engagement, brand activations, or related commercial roles.
• Track record managing partnership programmes and consumer activations end-to-end.
• Strong stakeholder management across partners, agencies, ambassadors, event organisers.
• Ability to manage multiple projects with budgets, timelines, vendors and cross-functional teams.
• Commercial mindset with ability to measure activation performance and impact on business outcomes.

Responsibilities

• Lead planning and execution of category activation strategies aligned with seasonal and commercial objectives.
• Build relationships with community groups, clubs, ambassadors, event organisers, and strategic partners.
• Identify and develop partnership opportunities that enhance consumer engagement and brand awareness.
• Coordinate and execute community programmes, events, product trial initiatives, and consumer experiences.
• Support the delivery of activations and sponsorship initiatives across key consumer touchpoints.
• Translate category priorities and product stories into compelling activation and engagement programmes.
• Collaborate with Retail, E-Commerce, and Marketing teams to ensure consistent execution across channels.
• Manage activation timelines, budgets, assets, and agency partners to ensure high-quality delivery.
• Monitor activation performance, partnership effectiveness, and community engagement metrics to identify improvement opportunities.
• Prepare post-activation reviews and provide recommendations to support future category growth and marketing initiatives.

Skills

Partnerships

Community engagement

Brand activations

Stakeholder management

Budget management

Job description

Michael Page International Recruitment (Philippines) Inc is seeking a Category Activation Lead to drive partnership and community engagement strategies for a leading international retail brand. You will collaborate with Retail, Marketing, and E-Commerce teams to translate product stories into activation programs across channels.

You will manage timelines, budgets, assets, and agency partnerships, while tracking activation impact and sharing post-activation insights to support future growth.