Category & Shopper Development Lead (Managerial)

PM Consulting; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

PM Consulting is seeking a Category & Shopper Development Lead (Managerial) based in Makati on-site. This role focuses on developing category growth strategies and shopper-focused initiatives that drive performance across retail channels.

You will leverage shopper insights, market data, and cross-functional collaboration to strengthen category performance, optimize trade marketing activities, and improve in-store execution.

Qualifications

• Bachelor's degree in business-related field.
• Master's degree is an advantage.
• 5+ years in Category Development, Trade Marketing, or Shopper Marketing in FMCG/beverage.

Responsibilities

• Develop category and shopper strategies aligned with brand objectives.
• Translate shopper insights into retail strategies and in-store plans.
• Lead trade marketing initiatives, calendars, promotions, displays, activations.
• Analyze trade performance and shopper data to identify opportunities.
• Establish performance metrics and evaluate initiatives.
• Prepare post-activity reviews for continuous improvement.
• Collaborate with Brand, Sales, Trade Marketing, and Commercial teams.
• Lead category business reviews with data-driven recommendations.

Skills

Category development

Trade marketing

Shopper marketing

Data analysis

Stakeholder management

Analytical skills

Communication

Education

Bachelor's degree in Business Administration

Master's degree preferred

Tools

Category management tools

Retail analytics platforms

Syndicated market data

Job description

Category & Shopper Development Lead (Managerial)

Job Openings Category & Shopper Development Lead (Managerial)

About the job Category & Shopper Development Lead (Managerial)

Category & Shopper Development Lead

Location:Makati

Work Setup: Onsite

Work Schedule: Monday to Friday | 8:00 AM – 5:00 PM
Note: Work schedule may revert to Monday–Saturday based on management's discretion.

Job Summary

The Category & Shopper Development Lead is responsible for developing category growth strategies and shopper-focused initiatives that drive business performance across retail channels. This role leverages shopper insights, market data, and cross-functional collaboration to strengthen category performance, optimize trade marketing activities, and enhance in-store execution.

Key Responsibilities

• Develop category and shopper strategies aligned with brand objectives, consumer behavior, and channel dynamics
• Translate shopper insights into actionable retail strategies, selling stories, and in-store execution plans
• Lead trade marketing initiatives, including annual activity calendars, promotions, displays, activations, and channel-specific programs
• Analyze trade performance, shopper behavior, and category data to identify business opportunities and recommend improvements
• Establish performance metrics and evaluate the effectiveness of trade and shopper marketing initiatives
• Prepare post-activity reviews and provide insights to support continuous improvement
• Collaborate with Brand, Sales, Trade Marketing, and Commercial teams to ensure alignment of business strategies
• Lead category business reviews and provide data-driven recommendations to stakeholders

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, Economics, or a related field
• Master's degree is an advantage
• Minimum of 5 years of experience in Category Development, Trade Marketing, or Shopper Marketing within the FMCG or beverage industry
• Strong knowledge of category management, shopper marketing, retail execution, and trade analytics
• Experience analyzing market, shopper, and sales data to support business decisions
• Excellent analytical, communication, and stakeholder management skills

Preferred Qualifications

• Experience in leading FMCG or beverage companies
• Exposure to category management tools, syndicated market data, and retail analytics platforms
• Strong background in cross-functional commercial planning