Senior Brand Manager, Fast-Launch FMCG Growth

Private Advertiser; Metro Manila; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a seasoned Brand Manager to steer strategic vision, brand equity, and portfolio performance across high-velocity categories.

You will collaborate with R&D, supply chain, trade marketing, and commercial sales to deliver market share and revenue growth, bringing consumer empathy and strong analytical skills.

MBA is a plus; 6–10 years in FMCG/CPG with proven launches and budgets; leadership potential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or related fields.
• MBA or equivalent advanced degree is an advantage.
• 6–10 years of brand or product management experience in FMCG/CPG.
• Proven history of leading end-to-end product launches and scaling brand revenue.
• Solid hands-on experience with substantial marketing budgets and retail math.

Responsibilities

• Lead strategic vision and brand equity management for assigned product categories.
• Drive portfolio performance and end-to-end execution for high-velocity products.
• Lead end-to-end product launches and scale brand revenue in modern and traditional trade.
• Manage substantial marketing budgets with knowledge of margins, markups, and COGS.
• Foster cross-functional leadership across R&D, supply chain, trade marketing, and commercial sales.

Skills

Brand management

Product launches

Cross-functional leadership

Budget management

Retail math

Leadership

Education

Bachelor's degree in Marketing / Business Administration / Economics

MBA or equivalent advanced degree (advantage)

Job description

Private Advertiser in the Philippines is seeking a seasoned Brand Manager to steer strategic vision, brand equity, and portfolio performance across high-velocity categories.

You will collaborate with R&D, supply chain, trade marketing, and commercial sales to deliver market share and revenue growth, bringing consumer empathy and strong analytical skills.

MBA is a plus; 6–10 years in FMCG/CPG with proven launches and budgets; leadership potential.