Senior Media Buyer - Digital Growth

Golden Alpha Ventures Corp.; Cebu City; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Relocation package

Job summary

Golden Alpha Venture Corporation is seeking a Senior Media Buyer to own the paid acquisition function, from selecting networks to setup, optimization, tracking, and scaling. This hands-on leadership role will lead and train the Paid Media Team, establishing standards, processes, and a performance framework.

The Senior Media Buyer will execute when needed and progressively empower the team, driving strong growth and high ROI across campaigns while maintaining compliance and high-quality traffic

Qualifications

• 5+ years hands-on performance marketing and media buying.
• Capable of managing campaigns from setup to scaling.
• Strong knowledge of CPM, CPC, CTR, CVR, CPA, CAC, ROI and ROAS.
• Experience with tracking pixels, UTMs and attribution dashboards.
• Ability to teach and develop others in Paid Media execution.

Responsibilities

• Lead Paid Media and build capability within the team.
• Develop and expand advertising networks and traffic sources.
• Handle campaign setup, execution and optimization.
• Track performance and run attribution reporting.
• Coordinate tracking, pixels, UTMs and dashboards.
• Oversee creative testing and provide performance direction.
• Manage budgets and scale campaigns efficiently.

Skills

Campaign management

Campaign optimization

Analytics & attribution

Team mentoring

Strategic thinking

Tools

AppsFlyer

Adjust

GA4

GTM

BI dashboards

CRM reports

Job description

Job Overview

Golden Alpha Venture Corporation is seeking a Senior Media Buyer to take ownership of the company's paid acquisition function, from identifying and evaluating advertising networks and traffic sources to campaign setup, optimization, performance tracking, and scaling.

This is a hands-on leadership role. The Paid Media Team Lead will initially serve as the primary paid media expert responsible for establishing the team's campaign strategies, operating standards, optimization processes, and performance framework. The Team Lead will be responsible for providing the necessary direction, training, and technical guidance to ensure campaigns are properly structured, monitored, optimized, and evaluated.

The role therefore requires someone who can both execute when necessary and teach others how to execute effectively, gradually building stronger paid media capabilities within the team.

Key Responsibilities

1. Paid Media Leadership & Capability Building

2. Advertising Network & Traffic Source Development

3. Campaign Setup, Execution & Optimization

4. Performance Tracking & Analysis

5. Tracking & Attribution Coordination

6. Creative Testing & Performance Direction

7. Budget Management & Scaling

Required Experience:

• 5+ years of hands-on experience in performance marketing, paid media, digital advertising, or media buying.

• Proven ability to manage campaigns from initial setup through optimization and scaling.

• Strong hands-on experience with major paid media platforms, ad networks, or performance acquisition channels.

• Strong understanding of CPM, CPC, CTR, CVR, CPA, CAC, Cost per FTD, ROI, ROAS, and conversion funnels.

• Experience with campaign tracking, pixels, UTMs, conversion events, dashboards, and attribution reporting.

• Ability to independently diagnose campaign performance issues and recommend corrective actions.

• Ability to teach, guide, and develop other team members in Paid Media execution.

• Strong ability to communicate technical and performance concepts in a way that other team members can understand and execute.
  

Preferred Qualifications:

• Experience in iGaming, fintech, e-commerce, gaming, trading, entertainment platforms, or other high-conversion digital industries.

• Familiarity with the Philippine or Southeast Asian market.

• Experience operating in restricted, competitive, or compliance-sensitive advertising environments.

• Experience with affiliate media buying, ad networks, KOL traffic, alternative traffic sources, and non-traditional acquisition channels.

• Experience with AppsFlyer, Adjust, GA4, GTM, BI dashboards, CRM reports, or internal attribution systems.

• Understanding of Registration, KYC, First Deposit, Repeat Deposit, bonus mechanics, and user acquisition quality.

Core Competencies

• Strong hands-on media buying and campaign optimization capability.

• Data-driven decision-making and strong analytical discipline.

• Ability to diagnose performance issues across creative, audience, landing page, tracking, and funnel stages.

• Strong creative testing mindset with the ability to brief and evaluate ad creatives based on performance.

• Ability to work with technical teams on tracking and attribution issues.

• Strong ownership of campaign results, budget efficiency, and measurable growth outcomes.

Job Conditions :

• Employment: Full-time I Probationary to Regular

• Work Setup: On-site at Cebu Business Park, Cebu City

• Relocation Support: Relocation package available for employees coming from outside Cebu

• Schedule: 6 days per week | Shifting

• Work Environment: Fast-paced startup environment with opportunities to build, learn, and grow