Senior Paid Media Team Lead — Build & Scale Campaigns

Golden Alpha Ventures Corp.; Cebu City; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Relocation package

Job summary

Golden Alpha Venture Corporation is seeking a Senior Media Buyer to own the paid acquisition function, from selecting networks to setup, optimization, tracking, and scaling. This hands-on leadership role will lead and train the Paid Media Team, establishing standards, processes, and a performance framework.

The Senior Media Buyer will execute when needed and progressively empower the team, driving strong growth and high ROI across campaigns while maintaining compliance and high-quality traffic

Qualifications

• 5+ years hands-on performance marketing and media buying.
• Capable of managing campaigns from setup to scaling.
• Strong knowledge of CPM, CPC, CTR, CVR, CPA, CAC, ROI and ROAS.
• Experience with tracking pixels, UTMs and attribution dashboards.
• Ability to teach and develop others in Paid Media execution.

Responsibilities

• Lead Paid Media and build capability within the team.
• Develop and expand advertising networks and traffic sources.
• Handle campaign setup, execution and optimization.
• Track performance and run attribution reporting.
• Coordinate tracking, pixels, UTMs and dashboards.
• Oversee creative testing and provide performance direction.
• Manage budgets and scale campaigns efficiently.

Skills

Campaign management

Campaign optimization

Analytics & attribution

Team mentoring

Strategic thinking

Tools

AppsFlyer

Adjust

GA4

GTM

BI dashboards

CRM reports

Job description

Golden Alpha Venture Corporation is seeking a Senior Media Buyer to own the paid acquisition function, from selecting networks to setup, optimization, tracking, and scaling. This hands-on leadership role will lead and train the Paid Media Team, establishing standards, processes, and a performance framework.

The Senior Media Buyer will execute when needed and progressively empower the team, driving strong growth and high ROI across campaigns while maintaining compliance and high-quality traffic