Senior Paid Media Buyer

Cloudstaff; Philippines; On-site; PHP 2,153,846 - 3,076,923; Full time

Benefits offered by this job

Comprehensive health and life insurance

Flexible leave credits

Quarterly perk boxes

Mid-Year parties

Annual performance review with salary increase

Company-provided PC/laptop

Mental wellness employee assistance program

Job summary

Cloudstaff is looking for a Senior Paid Media Buyer to manage and scale Google Ads and Microsoft Ads campaigns effectively. This role involves optimizing paid media strategies while collaborating on SEO initiatives. Ideal candidates should have over 7 years of experience in paid media, excellent analytical skills, and a deep understanding of conversion optimization. The position offers a work-from-home arrangement with various perks including comprehensive health insurance and opportunities for career advancement.

Qualifications

• 7+ years experience in paid media / PPC.
• Proven experience managing Google Ads and Microsoft Ads at scale.
• Strong understanding of Quality Score optimisation and B2B lead generation.

Responsibilities

• Manage Google Ads and Microsoft Ads accounts end-to-end.
• Build and optimise search campaigns.
• Collaborate on SEO-friendly landing pages.

Skills

Google Ads

Microsoft Ads

PPC management

Data analysis

SEO collaboration

Tools

Google Analytics / GA4

Google Tag Manager

SEMrush

Ahrefs

Job description

Senior Paid Media Buyer

Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment.

Work Arrangement

Work from Home

Location

Angeles (Pampanga), Mabalacat, Ortigas, Makati, Cebu, Davao, Bacolod

Schedule

Morning Shift

Job Description

Senior Paid Media Buyer (Google & Microsoft Ads). Bonus: Meta/Facebook Ads.

Key Responsibilities

Paid Media (Primary 80%)

• Own, manage, and scale Google Ads and Microsoft Ads accounts end-to-end
• Build and optimise campaigns across:
  • Search (core focus)
  • Performance Max (where appropriate)
  • Remarketing & audience-based strategies
• Advanced keyword strategy:
  • Match type management (Exact / Phrase / Broad)
  • Negative keyword frameworks
  • Search term mining and intent filtering
• Bidding & budget optimisation:
  • Manual vs Smart bidding decisions
  • CPA / ROAS optimisation
  • Budget allocation across brands, regions, and campaigns
• Conversion tracking & measurement:
  • Ensure clean tracking (forms, calls, offline conversions)
  • Work with internal teams to improve attribution and data quality
• Landing page & CRO collaboration:
  • Align ads to landing pages for Quality Score improvement
  • Improve conversion rates through messaging, structure, and intent matching
• Performance reporting:
  • CPL, CPA, booking rate, close rate, ROI
  • Clear insights, not vanity metrics
  • Proactively identify opportunities to reduce CPL and increase efficiency

Meta / Facebook Ads (Bonus)

• Experience running lead generation or remarketing campaigns
• Ability to test Meta as a supporting or retargeting channel
• Audience strategy, creatives, and funnel alignment

SEO (Secondary 20%)

• Support keyword strategy with SEO insights
• Collaborate on SEO-friendly landing pages and content
• Understand how paid and organic can work together (not compete)
• Use SEO tools for research and insight, not as the primary focus of the role

Qualification And Requirements

• 7+ years experience in paid media / PPC (agency or in-house)
• Proven experience managing Google Ads and Microsoft Ads at scale
• Strong understanding of:
  • Quality Score optimisation
  • Search intent and lead quality
  • B2B lead generation
  • Confident with data, numbers, and performance accountability
  • Comfortable owning results, not just managing accounts
  • Experience with tools like:
    • Google Ads
    • Microsoft Ads
    • Google Analytics / GA4
    • Google Tag Manager
    • SEMrush / Ahrefs (supporting role)
  • Clear communicator who can explain why things work (or don’t)

Nice to Have

• Meta / Facebook Ads experience
• Experience working with multiple brands under one business
• Understanding of offline conversion tracking and CRM integration
• Experience optimising for booking rate and sales outcomes, not just leads

This Role Is NOT

• An SEO-first role
• A junior PPC position
• Someone who just follows Google rep recommendations blindly

Perks & Benefits (Work From Home)

• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent
• Flexible leave credits usable for vacation, emergency, and sick leaves
• Quarterly perk boxes for WFH staff, including groceries and snacks
• Mid‑Year parties with items to give away and cash prizes
• Endless opportunities for career advancement
• Annual performance review with salary increase
• Company‑provided PC/laptop and fiber‑internet connection
• Tech‑on‑wheels support
• Participation in CS Social Clubs and Special Interest Groups
• International career growth and connections
• Unlimited cash incentives for hired referrals
• Mental wellness employee assistance program through Lifeworks
• In‑house psychiatrist for employee well‑being
• Employee share units program
• Cloudstaff Dream Points for bidding useful items like appliances