SENIOR MARKETING ASSOCIATE

Norwegian Maritime Foundation of the Phils. Inc.; Philippines; On-site; PHP 800,000 - 1,300,000; Full time

Job summary

Norwegian Maritime Foundation of the Phils. Inc. seeks a maritime industry seasoned market researcher and business development professional.

A Bachelor’s degree in Marine Transportation or Marine Engineering is required, with minimum international seagoing experience. Experience in maritime training, shipping, crewing, or maritime sales/marketing is a plus. The role covers market research, business development, marketing planning, and collaborative brand initiatives across departments to grow

Qualifications

• Bachelor of Marine Transportation or Marine Engineering
• 2–3 years in market research, strategic marketing, or business development
• International seagoing experience
• Experience in maritime training, shipping, crewing, or maritime sales/marketing is an advantage

Responsibilities

• Conduct market and competitor research to identify new business opportunities and client prospects.
• Develop client outreach plans to meet KPIs for potential client engagements.
• Analyze market demand, industry benchmarks, and competitor pricing to forecast revenue potential.
• Maintain and update a comprehensive client and market database to support lead generation.
• Prepare detailed market analysis and reports to support management decisions and business strategy formulation.
• Collaborate with marketing and sales teams on campaigns and proposals.

Skills

Market research

Business development

Marketing strategy

Data analysis

MS Office

CRM tools

Data visualization

Strong communication

Education

Bachelor in Marine Transportation/Engineering

Tools

MS Office

CRM tools

Data visualization software

Job description

WE ARE LOOKING FOR SOMEONE WITH A MARITIME INDUSTRY EXPERIENCE!

Bachelor's degree in Marine Transportation or Marine Engineering required.

Minimum international seagoing experience required.

Experience in maritime training, shipping, crewing, or maritime sales/marketing is an advantage.

MAJOR FUNCTION AND DUTIES

A. Market Research and Business Development

• Conduct market and competitor research to identify new business opportunities and client prospects.
• Develop client outreach plans to meet key performance indicators (KPIs) for potential client engagements.
• Analyze market demand, industry benchmarks, and competitor pricing to forecast revenue potential.
• Maintain and update a comprehensive client and market database to support lead generation.
• Prepare detailed market analysis and reports to support management decisions and business strategy formulation.

B. Marketing Strategy and Planning

• Develop and recommend marketing strategies and plans aligned with business goals and revenue targets.
• Prepare and implement integrated marketing campaigns, including traditional and digital components.
• Create pricing analyses, positioning strategies, and promotional frameworks to improve competitiveness.
• Identify and evaluate opportunities for strategic partnerships and collaborations within the industry.
• Stay informed of maritime training regulations, trends, and emerging technologies that may impact market opportunities.

C. Brand and Communication Development

• Coordinate with relevant departments to produce marketing materials, ensuring alignment with brand standards.
• Support the development of client-facing presentations, proposals, and marketing collateral.
• Collaborate with the IT team to ensure the company website and digital presence reflect current market priorities.

D. Collaboration and Reporting

• Work closely with the Client Relations team to align market insights with revenue goals.
• Provide periodic marketing performance and market intelligence reports to management.
• Perform other related duties as assigned by the immediate superior.

MINIMUM QUALIFICATION STANDARD

Education:

• Bachelor of Marine Transportation or Marine Engineering or any related field.

Professional Experience:

• At least 2–3 years of experience in market research, strategic marketing, or business development.
• Preferably has acquired a MARINA-issued Certificate of Competency (COC). Candidates without officer-level experience may be considered, provided they possess sufficient maritime operational exposure and a sound understanding of the maritime industry and its regulatory environment or equivalent maritime operational experience.
• With international experience.
• Experience in maritime training, shipping, crewing, sales or marketing is an advantage.

Knowledge, Skills, and Attitudes:

• Strong analytical and quantitative skills for interpreting market data and revenue projections.
• Proficiency in MS Office, CRM tools, and data visualization software.
• In-depth understanding of market research methodologies, benchmarking, and pricing strategies.
• Excellent written and verbal communication skills for report preparation and presentation.
• High attention to detail, critical thinking, and organizational skills.
• Ability to work independently while collaborating effectively across departments.
• Professionalism, integrity, and initiative in handling multiple marketing and business tasks.