Senior Director, Product Marketing & GTM Strategy

Optum Philippines; Makati; Sur place; PHP 1 800 000 - 3 000 000; Plein temps

Résumé du poste

Optum Philippines seeks a Product Marketing Director to own go-to-market direction for an assigned portfolio. You will lead positioning, messaging, launches, content, sales enablement, and market insight, partnering with product, sales, and Growth Office to align plans with business priorities.

You will build thought leadership, define audiences, develop wining narratives, manage launches, and coach a team to deliver high-impact market activation while measuring outcomes and adjusting plans.

Qualifications

• 7+ years of demonstrated experience in product marketing, integrated marketing, go-to-market strategy, or a related discipline.
• Demonstrated experience leading people, setting priorities, coaching performance, and developing talent.
• Experience owning product positioning, messaging, launches, content strategy, sales enablement, and market or competitive insight.
• Strong strategic thinking, executive-level writing, presentation development, and verbal communication skills.
• Proven ability to influence senior stakeholders and lead cross-functional work in a large, matrixed organization.

Responsabilités

• Own go-to-market strategy for assigned products, solutions, or portfolios, aligning plans to business priorities, growth objectives, customer segments, and market opportunities.
• Partner with product management, sales, integrated marketing, communications, and business leaders to define commercialization strategy, launch readiness, and market activation.
• Define target audiences, buyer personas, customer needs, competitive positioning, and differentiated routes to market.
• Lead launch planning and execution, including messaging, content, sales readiness, customer references, and performance measurement.
• Translate complex healthcare, data, technology, and service capabilities into compelling, customer-centric stories for executive audiences.
• Ensure messaging is accurate, current, brand-aligned, and consistently expressed across campaigns, digital channels, customer touchpoints, and sales engagements.

Connaissances

Product marketing

People leadership

Go-to-market strategy

Executive communication

Cross-functional collaboration

Description du poste

Optum Philippines seeks a Product Marketing Director to own go-to-market direction for an assigned portfolio. You will lead positioning, messaging, launches, content, sales enablement, and market insight, partnering with product, sales, and Growth Office to align plans with business priorities.

You will build thought leadership, define audiences, develop wining narratives, manage launches, and coach a team to deliver high-impact market activation while measuring outcomes and adjusting plans.