Director of Strategic Portfolio Marketing

Optum Philippines; Philippines; On-site; PHP 3,500,000 - 5,400,000; Full time

Job summary

Optum Philippines seeks a Portfolio Marketing Director to lead portfolio-level marketing strategy for Optum Rx, shaping how the business defines and activates its value story across products, services, audiences, and growth initiatives.

This role translates business strategy, market opportunities, and audience insights into differentiated value propositions, messaging frameworks, and portfolio narratives that position Optum Rx as a connected pharmacy care business.

Qualifications

• 10+ years in portfolio marketing, product marketing, brand strategy, or related fields.
• Ability to translate strategy into messaging and narratives.
• Proven cross-functional leadership across product, marketing, legal, and exec teams.
• Strong storytelling, value messaging, and activation planning.
• Experience guiding initiatives in matrixed organizations.

Responsibilities

• Lead portfolio marketing strategy aligning priorities, product evolution, audience needs, and growth objectives.
• Develop and maintain enterprise value propositions, portfolio narratives, and messaging frameworks.
• Create portfolio positioning strategies to strengthen differentiation and growth.
• Translate business strategy into compelling, audience-centered marketing recommendations.
• Own portfolio messaging architecture, value proposition frameworks, naming guidance, and narrative standards.
• Develop cohesive portfolio stories connecting products, services, and solutions into a unified value narrative.
• Lead messaging for new products, business initiatives, transformation efforts, and growth opportunities.
• Ensure narrative consistency across marketing, communications, content, sales enablement, and executive messaging.

Skills

Portfolio marketing

Product marketing

Strategic storytelling

Value messaging

Marketing activation

Executive communication

Cross-functional leadership

Stakeholder management

Influencing

Team leadership

Education

MBA

Job description

Optum Philippines seeks a Portfolio Marketing Director to lead portfolio-level marketing strategy for Optum Rx, shaping how the business defines and activates its value story across products, services, audiences, and growth initiatives.

This role translates business strategy, market opportunities, and audience insights into differentiated value propositions, messaging frameworks, and portfolio narratives that position Optum Rx as a connected pharmacy care business.