Growth & Retention Marketing Director

Optum, a UnitedHealth Group Company; Philippines; On-site; PHP 1,500,000 - 2,300,000; Full time

Job summary

Optum, a UnitedHealth Group Company, seeks an experienced marketing leader in the Philippines to drive growth and retention programs across audience segments. You will translate priorities into lifecycle journeys and activation roadmaps, owning end-to-end execution across digital, email, web, CRM, and paid channels.

Collaborating with business leaders and product teams, you will optimize campaigns using performance metrics, ROI, and attribution, while mentoring marketing professionals in a

Qualifications

• Bachelor's degree required in marketing, communications, business, or related field.
• 7+ years in B2B/B2C or B2Prover marketing, growth, retention, lifecycle, CRM or related marketing functions.
• Experience creating programs for acquisition, onboarding, activation, engagement, and retention.
• Ability to translate priorities into integrated marketing plans and executive-ready reporting.
• Healthcare/pharmacy or regulated industry experience is preferred.

Responsibilities

• Lead audience-specific growth and retention marketing programs across channels.
• Translate growth priorities into lifecycle journeys, activation roadmaps, and value propositions.
• Own day-to-day marketing leadership for revenue-driving initiatives.
• Build segment- and journey-based programs with education and calls to action.
• Lead integrated execution across digital, web, email, mobile, CRM, and paid channels.
• Partner with cross-functional teams to align plans and improve speed to market.
• Monitor campaign performance with key metrics and optimize accordingly.
• Identify barriers and gaps; recommend improvements to conversion and engagement.
• Manage marketing plans, budgets, timelines, and delivery across resources.
• Present strategies and results to marketing and business leadership.
• Develop marketing professionals and foster accountability.

Skills

B2B/B2C marketing

Lifecycle marketing

CRM

Data-driven

Multi-channel

Stakeholder management

Education

Bachelor's degree in marketing, communications, business

Tools

CRM

Marketing automation

Adobe Suite

A/B testing

Job description

Optum, a UnitedHealth Group Company, seeks an experienced marketing leader in the Philippines to drive growth and retention programs across audience segments. You will translate priorities into lifecycle journeys and activation roadmaps, owning end-to-end execution across digital, email, web, CRM, and paid channels.

Collaborating with business leaders and product teams, you will optimize campaigns using performance metrics, ROI, and attribution, while mentoring marketing professionals in a