Growth & Retention Marketing Lead

Optum Philippines; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Optum Philippines seeks a marketing professional to lead audience growth and retention initiatives across B2B/B2C and provider marketing. You will translate briefs into actionable plans, develop multi-channel campaigns, and collaborate with product, operations, analytics, and legal teams.

In this role, you will drive lifecycle programs, optimize campaigns based on performance, and maintain clear executive-ready updates.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 5+ years in B2B/B2C or B2Provider marketing, growth or retention roles.
• Experience executing integrated marketing campaigns and lifecycle programs.
• Experience with audience segmentation, journeys, personalization, testing, and multi-channel execution.
• Strong project management and the ability to coordinate multiple initiatives in a fast-paced environment.
• Proven ability to translate campaign performance into actionable insights.

Responsibilities

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates
• Translate briefs, priorities, insights, and value propositions into actionable marketing plans and timelines
• Develop and execute multi-channel campaigns and lifecycle programs supporting acquisition, retention, and growth
• Coordinate cross-channel execution across digital, web, email, CRM, paid/owned media, and channels
• Partner with product, operations, analytics, content, and legal teams to manage dependencies and approvals
• Support audience segmentation, targeting, personalization, testing, and optimization recommendations
• Monitor performance and prepare reporting with insights, risks, and actions
• Identify friction and optimization opportunities across member, patient, and provider journeys
• Maintain project plans, trackers, budgets, and executive-ready summaries
• Work with minimal guidance and propose practical solutions to speed and quality
• Comply with contracts, policies, and directives; adapt to changing business needs

Skills

Audience growth

Lifecycle marketing

Multi-channel campaigns

Campaign optimization

Data-driven decision making

Education

Bachelor's degree in marketing, communications, business

Tools

CRM

Marketing automation

Customer data platforms

Adobe Suite

Analytics dashboards

Job description

Optum Philippines seeks a marketing professional to lead audience growth and retention initiatives across B2B/B2C and provider marketing. You will translate briefs into actionable plans, develop multi-channel campaigns, and collaborate with product, operations, analytics, and legal teams.

In this role, you will drive lifecycle programs, optimize campaigns based on performance, and maintain clear executive-ready updates.