Lifecycle Growth & Retention Lead

Optum Philippines; Makati; Hybrid; PHP 600,000 - 1,200,000; Full time

Job summary

Optum Philippines seeks a seasoned marketing professional to lead audience growth and lifecycle campaigns from planning to optimization. You will translate priorities into actionable plans, coordinate multi-channel initiatives, and drive measurable outcomes in a fast-paced setting.

Collaborating with product, analytics, content, and operations, you will optimize journeys across member, patient, and provider audiences, delivering leadership-ready updates and clear performance insights.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing.
• Experience executing integrated marketing campaigns and lifecycle programs across multiple channels.
• Experience with audience segmentation, targeting, and customer journeys.
• Strong project management skills in a fast-paced matrixed environment.
• Ability to translate campaign performance into actionable insights and decisions.
• Collaboration across product, analytics, content, operations, and legal teams.

Responsibilities

• Manage audience growth and retention marketing initiatives from planning through execution and updates.
• Translate briefs and priorities into actionable marketing plans with measurable goals.
• Develop and execute multi-channel campaigns supporting acquisition, activation, and retention.
• Coordinate execution across digital, email, CRM, paid media, and lifecycle channels.
• Partner with cross-functional teams to manage dependencies and milestones.
• Support segmentation, targeting, personalization, testing, and optimization.
• Monitor performance and prepare leadership-ready reporting and insights.
• Identify friction and optimization opportunities along member and provider journeys.
• Maintain project plans, trackers, budgets, and executive summaries for transparency.

Skills

Audience growth

Lifecycle marketing

CRM & automation

Cross-functional collaboration

Multi-channel campaigns

Campaign measurement

Data-driven insights

Communication skills

Project management

Education

Bachelor’s degree in marketing

Tools

Adobe Creative Suite

CRM platforms

Analytics dashboards

Job description

Optum Philippines seeks a seasoned marketing professional to lead audience growth and lifecycle campaigns from planning to optimization. You will translate priorities into actionable plans, coordinate multi-channel initiatives, and drive measurable outcomes in a fast-paced setting.

Collaborating with product, analytics, content, and operations, you will optimize journeys across member, patient, and provider audiences, delivering leadership-ready updates and clear performance insights.