Senior Integrated Marketing & ABM Leader

Optum Philippines; Makati; On-site; PHP 2,000,000 - 3,200,000; Full time

Job summary

Optum Philippines, a global organization delivering care aided by technology, seeks a senior marketer to lead digital campaigns across email, social, display, and paid search. You will help drive health outcomes by enabling data-driven marketing and collaborating with sales, customer success, and product teams.

The role emphasizes ABM, Marketo, data analysis, budget stewardship, and alignment with business objectives.

Qualifications

• 8+ years in performance or digital marketing.
• Experience with Marketo or similar marketing automation.
• Experience creating and running paid media campaigns.
• Proven ABM strategies for high-value accounts.
• Experience with PPC, SEO, programmatic, retargeting.
• Familiarity with CRM systems and journey mapping.

Responsibilities

• Plan, execute, and optimize online marketing campaigns across channels.
• Analyze and report campaign performance against ROI and KPIs.
• Develop conversion rate optimization strategies.
• Create ABM strategies to drive pipeline growth.
• Design and optimize Marketo B2B email journeys.
• Utilize data to drive marketing insights.
• Manage the marketing budget to ensure efficient spend.
• Collaborate with sales, customer success, and product teams.
• Support sales objectives in strategic accounts.
• Adhere to employment contract terms and company policies.

Skills

Performance marketing

ABM strategy

Data analysis

Cross-functional collaboration

Tools

Marketo

CRM

Job description

Optum Philippines, a global organization delivering care aided by technology, seeks a senior marketer to lead digital campaigns across email, social, display, and paid search. You will help drive health outcomes by enabling data-driven marketing and collaborating with sales, customer success, and product teams.

The role emphasizes ABM, Marketo, data analysis, budget stewardship, and alignment with business objectives.