B2B Product Marketing Lead — GTM & Launch Strategy

Optum, a UnitedHealth Group Company; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Optum, a UnitedHealth Group Company is seeking a Product Marketing Manager to lead go-to-market strategy for new B2B/client launches and enhancements. You will develop product messaging, positioning, and naming, and create product-specific marketing materials to support sales enablement and demand generation.

You will assess stakeholder needs, identify creative marketing solutions for nonstandard requests, and act as a product marketing resource for specified product families, working with

Qualifications

• Bachelor's degree in communications, public relations or marketing.
• 5 years communications, public relations or marketing experience.
• 5 years project management experience within a matrix organization.
• 5 years of professional writing and editing experience.
• 5 years proficiency with Microsoft Office application suite including Outlook, Word, Excel and PowerPoint.
• Demonstrated ability to clarify, manage and prioritize several deliverables.
• Proven organizational skills.
• Health care experience preferred.
• Amenable to working night shift (8PM - 5AM Manila time).

Responsibilities

• Leads strategy and executes go-to-market plans for new B2B / Client product launches and enhancements
• Develops product messaging, positioning and naming
• Creates product-specific and product family marketing materials
• Assesses and interprets stakeholder needs and requirements
• Identifies marketing solutions to nonstandard requests and problems
• Works with minimal guidance; seeks guidance on only the most complex tasks
• Engages as a product marketing resource/expert for specified product families

Skills

Communications experience

Public relations experience

Marketing experience

Project management

Writing and editing

MS Office proficiency

Organizational skills

Night shift ability

Healthcare experience

Education

Bachelor's degree in communications/PR/marketing

Job description

Optum, a UnitedHealth Group Company is seeking a Product Marketing Manager to lead go-to-market strategy for new B2B/client launches and enhancements. You will develop product messaging, positioning, and naming, and create product-specific marketing materials to support sales enablement and demand generation.

You will assess stakeholder needs, identify creative marketing solutions for nonstandard requests, and act as a product marketing resource for specified product families, working with