Growth Architect: Retention Marketing Director

Optum Philippines

Philippines

On-site

PHP 1,200,000 - 2,400,000

Full time

14 days+

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Job summary

Optum Philippines is seeking an experienced marketing leader to drive growth and retention across B2B/B2C audiences. You will translate business priorities into integrated plans, own multi-channel campaigns, and partner with product, analytics, and operations to deliver measurable outcomes.

Lead audience journeys, optimize performance, and manage budgets while mentoring marketing professionals in a fast-paced, global environment.

Qualifications

Bachelor's degree in marketing, communications, business, or related field
7+ years of experience in B2B/B2C or B2Prover marketing, growth, retention, lifecycle, CRM, digital and performance marketing
Experience developing programs supporting acquisition, conversion, onboarding, activation, engagement, retention
Experience translating priorities into integrated plans, lifecycle journeys and reporting
Healthcare/pharmacy or regulated industry experience preferred
Strong understanding of multi-channel journeys and personalization
Data-driven optimization using ROI, NPS, and engagement metrics

Responsibilities

Lead audience-specific growth and retention marketing programs across channels
Translate priorities into integrated campaign plans, journeys, and activation roadmaps
Own day-to-day marketing leadership for revenue-driving initiatives
Collaborate with business, product, analytics, and channel teams to align plans
Monitor performance metrics and drive optimizations