Category Growth Strategist – FMCG & Innovation

PM Consulting

Metro Manila

On-site

PHP 1,000,000 - 1,500,000

Full time

14 days+

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Job summary

PM Consulting is seeking a Category Development Manager in Makati to drive growth for assigned product categories through clear strategies, innovation, and strong trade execution. You will lead category thinking across development, GTM planning, and in-market activation, collaborating with Marketing, Sales, Supply Chain, and R&D to unlock growth opportunities beyond channels.

The role requires 5–8 years of FMCG experience in category development, trade marketing, or commercial strategy, and a

Qualifications

Bachelor's degree in Business, Marketing, Management, or a related field; MBA or equivalent is an advantage.
Minimum of 5–8 years of experience within the FMCG industry, with proven exposure to category development, trade marketing, or commercial strategy in a fast-paced environment.
Strong hands-on experience in end-to-end category management, innovation planning, and product development.
Demonstrated experience driving category strategies across both traditional and modern trade environments.
Solid understanding of shopper behavior, market trends, and competitive dynamics.
Experience collaborating with Marketing, Sales, Supply Chain, and R&D teams.
Background should not be limited to Digital or E-commerce; must include broader FMCG commercial exposure.
Strong analytical, strategic thinking, and stakeholder management skills.

Responsibilities

Lead the development and execution of category strategies to deliver sustainable growth and profitability.
Drive innovation pipelines for assigned categories, including new product development, renovation, and range optimization.
Translate consumer, shopper, and market insights into actionable category plans and initiatives.
Partner with Marketing and R&D teams to shape product concepts, positioning, and launch strategies.
Work closely with Trade Marketing and Sales to ensure strong in-market execution and alignment with category priorities.
Identify white spaces and growth opportunities across price tiers, formats, and usage occasions.
Monitor category performance, competitive movements, and market trends to refine strategies.
Champion cross-functional initiatives that strengthen category leadership and commercial effectiveness.
Develop category frameworks, guidelines, and playbooks to support consistent execution across markets.