Senior Brand Officer

The Moment Group; Philippines; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

The Moment Group in Makati City, Metro Manila, is seeking a Senior Brand Officer to lead brand strategy and management within the Marketing & Communications team. This full-time role focuses on developing and executing brand initiatives that align with our vision and drive brand equity.

You will oversee brand identity, conduct market research, collaborate across marketing, product and sales, and report to senior management on performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5-7 years of progressive experience in brand management/brand strategy.
• Proven track record of brand strategies delivering business results in F&B or FMCG.
• Strong brand positioning, segmentation and consumer behaviour knowledge.
• Excellent project management and multi-initiative handling.
• Excellent written and verbal communication with senior stakeholders.
• Experience managing budgets and ROI.
• Creative thinking with strategic/commercial acumen.
• Preferred: Philippines market experience and regional brand dynamics.
• Open to hybrid work in Makati.

Responsibilities

• Develop and execute integrated brand strategies to support business growth.
• Oversee brand identity management across marketing materials, digital platforms, and touchpoints.
• Conduct market research and competitive analysis to identify positioning opportunities.
• Collaborate with cross-functional teams to ensure brand alignment.
• Manage brand guidelines and adherence across the organisation.
• Lead development of brand campaigns and marketing initiatives.
• Monitor brand performance metrics including awareness, perception and loyalty.
• Manage relationships with external agencies and partners.
• Present brand strategy and performance updates to senior management.
• Stay informed on industry trends and best practices in brand management.

Skills

Brand management

Brand strategy

Market research

Cross-functional collaboration

Budget management

Stakeholder communication

Analytics

Digital marketing platforms

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Marketing software

Design software

Market research tools

Job description

About the role

The Moment Group is seeking a Senior Brand Officer to join our Marketing & Communications team. This is a full-time position based in Makati City, Metro Manila. In this strategic role, you will be responsible for developing, implementing, and managing comprehensive brand strategies that align with The Moment Group's vision and business objectives. As Senior Brand Officer, you will play a crucial role in shaping how our brand is perceived in the market, ensuring consistency across all touchpoints, and driving brand equity growth. This position offers the opportunity to make a significant impact on our organisation's brand positioning and market presence.

Key responsibilities:

• Develop and execute integrated brand strategies that support business growth and market competitiveness




• Oversee brand identity management, ensuring consistency across all marketing materials, digital platforms, and customer touchpoints




• Conduct market research and competitive analysis to identify brand positioning opportunities and threats




• Collaborate with cross-functional teams including marketing, communications, product, and sales to ensure brand alignment




• Manage brand guidelines and ensure adherence across the organisation




• Lead the development of brand campaigns and marketing initiatives that resonate with target audiences




• Monitor and measure brand performance metrics, including brand awareness, perception, and loyalty




• Manage relationships with external agencies, designers, and creative partners




• Present brand strategy recommendations and performance updates to senior management




• Stay informed of industry trends and emerging best practices in brand management

What we're looking for?

• Bachelor's degree in Marketing, Communications, Business, or a related field




• Minimum 5-7 years of progressive experience in brand management or brand strategy within a fast-paced corporate environment




• Proven track record of successfully developing and implementing brand strategies that have driven business results in F&B or FMCG industries




• Strong understanding of brand positioning, market segmentation, and consumer behaviour




• Excellent project management skills with the ability to manage multiple initiatives simultaneously




• Outstanding written and verbal communication skills with the ability to present to senior stakeholders




• Proficiency in market research tools and brand measurement methodologies




• Proficiency with marketing and design software, and familiarity with digital marketing platforms




• Strong analytical and problem-solving abilities with attention to detail




• Experience managing budgets and demonstrating return on investment




• Creative thinking combined with strategic and commercial acumen




• Preferred: Experience in the Philippines market and knowledge of regional brand dynamics




• Open to work in a hybrid setup in Makati

What we offer

The Moment Group is committed to creating a workplace where talented individuals can thrive and grow. We offer a competitive compensation package commensurate with experience and qualifications. Our benefits include health and wellness programmes, professional development opportunities, and a collaborative work environment that fosters innovation and creativity. We believe in work-life balance and provide flexible working arrangements where appropriate. You will have the opportunity to work with a dynamic team, contribute to meaningful brand initiatives, and develop your career within a growing organisation. We invest in the development of our employees through training programmes and mentorship opportunities.

About us

The Moment Group is a progressive marketing and communications organisation committed to delivering exceptional brand experiences and strategic solutions for our clients. Our mission is to create meaningful connections between brands and their audiences through innovative thinking, creative excellence, and data-driven strategies. We pride ourselves on our collaborative culture, where diverse perspectives are valued and creative ideas flourish. With a talented team of professionals and a client-centric approach, we are dedicated to driving business success and making a positive impact in the market. We are an equal opportunity employer and welcome applications from candidates of all backgrounds.