Brand Marketing Manager

1Rotary Trading Corporation; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

1Rotary Trading Corporation is seeking a Brand Manager to lead brand strategy and campaigns from concept to execution. You will collaborate with cross-functional teams to ensure consistent messaging and compelling brand assets across channels.

The role requires strong analytical and communication skills, plus experience in market research and campaign performance analysis. Location is Taguig City with a full-time schedule.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related field.
• Proven experience as Brand Manager or similar role.
• Strong understanding of brand management, marketing strategies and consumer behavior.
• Excellent analytical, communication and project management skills.
• Creative thinker with proven marketing campaign development experience.
• Knowledge of market research, brand positioning and performance analytics.

Responsibilities

• Develop and implement brand strategies to strengthen brand awareness and market presence.
• Plan and execute branding campaigns across marketing channels.
• Identify branding opportunities and recommend improvements to products and campaigns.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Lead the development of creative marketing materials and brand assets.
• Monitor campaign performance, analyze market trends, and propose data-driven strategies.
• Conduct consumer and competitor research to support business growth.
• Oversee branding initiatives, product launches, and promotional activities.
• Track marketing performance using KPIs and ROI metrics.
• Ensure brand consistency across all customer touchpoints.

Education

Bachelor's degree in Marketing, Advertising, Business

Tools

Market research tools

Job description

Key Responsibilities

• Develop and implement brand strategies to strengthen brand awareness and market presence.

• Plan and execute branding campaigns across various marketing channels.

• Identify branding opportunities and recommend improvements to products and campaigns.

• Collaborate with cross-functional teams to ensure consistent brand messaging.

• Lead the development of creative marketing materials and brand assets.

• Monitor campaign performance, analyze market trends, and recommend data-driven strategies.

• Conduct consumer and competitor research to support business growth.

• Oversee branding initiatives, product launches, and promotional activities.

• Track marketing performance using KPIs and ROI metrics.

• Ensure brand consistency across all customer touchpoints and perform other related duties as assigned.

Location: Taguig City

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• Proven experience as a Brand Manager, Associate Brand Manager, or in a similar role.

• Strong understanding of brand management, marketing strategies, and consumer behavior.

• Excellent analytical, communication, and project management skills.

• Creative thinker with experience in developing successful marketing campaigns.

• Knowledge of market research, brand positioning, and performance analytics.