Brand Strategy Lead — Hybrid | Growth & Equity

The Moment Group; Philippines; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

The Moment Group in Makati City, Metro Manila, is seeking a Senior Brand Officer to lead brand strategy and management within the Marketing & Communications team. This full-time role focuses on developing and executing brand initiatives that align with our vision and drive brand equity.

You will oversee brand identity, conduct market research, collaborate across marketing, product and sales, and report to senior management on performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5-7 years of progressive experience in brand management/brand strategy.
• Proven track record of brand strategies delivering business results in F&B or FMCG.
• Strong brand positioning, segmentation and consumer behaviour knowledge.
• Excellent project management and multi-initiative handling.
• Excellent written and verbal communication with senior stakeholders.
• Experience managing budgets and ROI.
• Creative thinking with strategic/commercial acumen.
• Preferred: Philippines market experience and regional brand dynamics.
• Open to hybrid work in Makati.

Responsibilities

• Develop and execute integrated brand strategies to support business growth.
• Oversee brand identity management across marketing materials, digital platforms, and touchpoints.
• Conduct market research and competitive analysis to identify positioning opportunities.
• Collaborate with cross-functional teams to ensure brand alignment.
• Manage brand guidelines and adherence across the organisation.
• Lead development of brand campaigns and marketing initiatives.
• Monitor brand performance metrics including awareness, perception and loyalty.
• Manage relationships with external agencies and partners.
• Present brand strategy and performance updates to senior management.
• Stay informed on industry trends and best practices in brand management.

Skills

Brand management

Brand strategy

Market research

Cross-functional collaboration

Budget management

Stakeholder communication

Analytics

Digital marketing platforms

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Marketing software

Design software

Market research tools

Job description

The Moment Group in Makati City, Metro Manila, is seeking a Senior Brand Officer to lead brand strategy and management within the Marketing & Communications team. This full-time role focuses on developing and executing brand initiatives that align with our vision and drive brand equity.

You will oversee brand identity, conduct market research, collaborate across marketing, product and sales, and report to senior management on performance.